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ITC Foods goes on a chocolate overdrive for Candyman Choco Double Eclairs

Created by FCB Ulka, the TVC captures the central thought of 'chocolate inside and chocolate outside' in a fun and quirky way, featuring brand mascot Sharky

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ITC Foods goes on a chocolate overdrive for Candyman Choco Double Eclairs

ITC Foods goes on a chocolate overdrive for Candyman Choco Double Eclairs

Created by FCB Ulka, the TVC captures the central thought of 'chocolate inside and chocolate outside' in a fun and quirky way, featuring brand mascot Sharky

Bestmediainfo Bureau | Mumbai | July 30, 2015

Candyman-Choco-Double-Eclairs Click on the image to watch TVC.

Launched in 2007, ITC's Candyman Choco Double Eclairs has garnered significant mind and market share over the years with its distinct éclair offering with the promise of 'chocolate inside and chocolate outside'. Conceptualised by FCB Ulka Bangalore, the latest TVC captures this central thought in a quirky and memorable way, featuring the brand mascot Sharky.

Set in a beautiful beach on a warm sunny day, the film begins with a lifeguard relishing Choco Double Eclairs at his station. Suddenly, he's jolted by screams of a damsel in distress, who appears to be drowning. The lifeguard leaves even his beloved Choco Double Eclairs behind and plunges in to the rescue, bringing her safely to the shore. As he gazes dreamily into the pretty girl's eyes, 'she' transforms into a shark, scaring the living daylights out of the lifeguard. He then recognises the shark as Sharky, who just loves the Choco Double Eclairs.

Dennis Koshy Dennis Koshy

Commenting on the new film, Dennis Koshy, Vice-President – Bangalore, FCB Ulka, said, “Candyman Choco Double Eclairs with its irresistible double dose of chocolate is one of the many unique offerings from Candyman. The challenge was to bring out this chocolate inside and chocolate outside message in a memorable way that appealed not just to kids, but adults too.”

Dharmesh Shah, Creative Director, FCB Ulka, Bangalore, added here, “The idea was to stay with Sharky, but give it a fresh twist. The film had to entertain, and at the same time convey what Candyman Choco Double Eclairs offers – Choco inside, choco outside.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: ITC Foods

Brand: Candyman Choco Double Eclairs

Creative agency: FCB Ulka, Bangalore

Creative Team: Dharmesh Shah, Yuveline Titus

Account Management: Mahesh Menon, B Suraj Rao, Karan Nayar

Account Planning: Menaka Menon

Agency Producers: Alpa Jobalia, Sukirth Rao

Director: Anand (Andy) Iyer

Production House: QED Films

Producer: NamrataVankudre

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