Honda CR-V Series II taps into the imaginative world of children

Created by Leo Burnett Melbourne for Honda Australia, the TVC shows that no matter where the road leads, the CR-V Series II is the SUV that's made to 'go with it'

BestMediaInfo Bureau | Delhi | July 24, 2015

Click on the image to watch TVC.

As a popular SUV brand in Australia, the Honda CR-V is no stranger to how unpredictable family life can be. A new campaign has been created by Leo Burnett Melbourne for Honda Australia to show that no matter where the road leads, the CR-V Series II is the SUV that's made to 'go with it'.

The campaign is led by a 60-second TVC directed by Goodoil's Hamish Rothwell. It tells the story of a young girl determined to replace her broken pink toy horse. Her father plays along with her solution to the problem, only to discover it is more spectacular than he could have imagined. Featuring the song 'Howlin' For You' by The Black Keys, the TVC includes a special horse ranch and muster of a herd of horses with a difference.

Honda Australia Director Stephen Collins commented that the CR-V nameplate had a long, proud history in Australia and set the benchmark for SUVs when it was first launched back in 1997. “The CR-V is a core model for Honda both globally and locally. With such significant upgrades made recently on the Series II range, we wanted to support this important model with a new campaign that taps into the fun and energy of the CR-V,” he added.

Commenting on the creative insight behind the campaign, Jason Williams, Executive Creative Director, Leo Burnett Melbourne, said, “The idea came from the insight that having children is its own adventure, and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child.”

The TVC which went on air on Sunday, July 19, 2015, is being supported with an integrated campaign that includes cinema, outdoor, online, social and dealer communications.

The TVC:

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Credits:

Agency: Leo Burnett Melbourne

ECD: Jason Williams

Creatives: Joe Hill, Garret Fitzgerald

Senior Agency Producer: Cinnamon Darvall

Group Account Director: Chris Ivanov

Senior Account Director: Jaime Morgan

Director of Integrated Strategy: Ilona Janashvili

Client: Honda Australia

Brand Communications Manager: Melissa Altarelli

Brand Communications Specialist: Sarah Tolliday

Brand Communications Coordinator: Megan McDermott

Production: Goodoil Films

Director: Hamish Rothwell

Executive Producer: Sam Long

DOP: Crighton Bone

Production Designer: Guy Treadgold

Casting: Catch Casting NZ / Mullinar's Sydney

Editor: Peter Sciberras Method Studios

VFX & Supervisor: Colin Renshaw (ALT VFX)

Sound Engineer: Sam Hopgood - SoundLounge

Sound Producer: Lizzie Haussegger – SoundLounge

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