MediaCom named world's leading media agency by RECMA

Client loyalty and new business record contribute to global recognition for the agency

BestMediaInfo Bureau | Delhi | June 11, 2015

MediaCom has been recognised as the world's leading media agency by RECMA, the independent research organisation charged with the in-depth assessment of global media agency network performance.

The results were published this week in RECMA's 'Network Diagnostics' report, with MediaCom ahead of Carat, OMD and Starcom across 19 key qualitative metrics designed to measure agency vitality and structural ability to address today's complex communications challenges.

MediaCom's top position is underpinned by its recent new business success across a number of networked clients, with marquee client wins including Mars worldwide planning, The Coca-Cola Company assignment in Mexico and the AB Inbev account in the US. Momentum in the US, the largest market for all players in the industry, has resulted in MediaCom being named 2015 US Media Agency of the Year by both Advertising Age and Adweek.

The full RECMA qualitative assessment is based on MediaCom's performance across 40 markets in not only pitch competitiveness, but also client loyalty, top management, digital resources and awards, reflecting the agency's performance in delivering superior results for global clients such as The Coca-Cola Company, Procter & Gamble and Sony.

The No. 1 accolade comes at a time of unprecedented change in the industry, with a large number of major accounts currently in review.

“We've worked incredibly hard over the last few years to consistently build the global scale and expertise it takes to commit 100 per cent to all our clients while still winning new business,” said Stephen Allan, Worldwide Chairman and CEO of MediaCom. “With more brands looking to marketing to drive business growth, our Content + Connections positioning and systems thinking approach enable us to provide a unique level of guidance and maximise client shareholder return.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com