MediaCom assigned media mandate for Mydala

The agency has won the mydala.com media business following a closely fought pitch that also saw the participation of IPG's Lodestar UM

BestMediaInfo Bureau | Delhi | June 9, 2015

Close on the heels of winning the SABMiller account from Starcom, MediaCom has won the mydala.com media business following a closely fought pitch that also saw the participation of IPG's Lodestar UM. Mydala, an online and mobile coupon and discount marketing platform, is now focusing on driving growth and new acquisitions through mass media brand building activities.

Anisha Singh, Co-Founder & CEO, Mydala, said, “We are happy to announce this association. Mydala is growing at a phenomenal pace and working with MediaCom will help in pushing the boundaries and reaching out to our customer base in innovative and creative ways.”

Niti Kumar, General Manager, MediaCom Delhi, who led the pitch, added here, “E-commerce is the buzziest category in media today, and working with a unique model like Mydala will be a great learning experience for the team. We are super excited.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com