Maxus' proprietary tool tracks real-time impact of TV on web traffic

The Maxus T2D tool delivers sharper planning focus to drive traffic and predicts the lag effect of TV on the platform (website, app) traffic

BestMediaInfo Bureau | Mumbai | June 30, 2015

Maxus has launched its new proprietary tool 'T2D' that tracks the real-time impact of TV on website traffic. The T2D Maxus tool delivers sharper planning focus to drive traffic and predicts the lag effect of TV on the platform (website, app) traffic.

Maxus T2D is a screen to screen predictor from television to digital. As television contributes to more than 70 per cent of spends in the e-commerce category, the Maxus T2D tool offers an easy platform to optimise TV plans to build website traffic. This tool would be able to deliver plans that closely impact platform level numbers and hence focus on direct impact.

Kartik Sharma

Speaking about the relevance of this tool in the contemporary e-commerce landscape, Kartik Sharma, Managing Director, Maxus, said, “With the ever evolving market dynamics in the e-commerce sector, it is important to find innovative solutions to pressing business roadblocks. Our new offering, T2D tool, helps in leveraging the immense clout of the television medium to scale up website traffic. This tool has already found a great resonance with the e-commerce industry practitioners and it is going to be the next value addition in the sector that is always on the lookout for innovative approach to business challenges and changes.”

Priti Murthy, Chief Strategy Officer, Maxus, added here, “We are excited about our new product – the T2D Maxus tool – that captures the power of the television medium for building website traffic. Given the reality and growing spurt of the e-commerce market, we firmly believe that the clients will benefit from this revolutionary tool to make better media decisions. Also, on a whole this will change the impact of television on website traffic.”

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