Flipkart goes on a wish-fulfilment spree

Created by Lowe Lintas, the #AbHarWishHogiPoori brand film has been launched in sync with the recently refreshed brand identity

BestMediaInfo Bureau | Mumbai | June 4, 2015

Click on the image to watch the TVC.

Flipkart's latest brand film – #AbHarWishHogiPoori – is an endearing chain of human wishes that travels between customers spread across geographies, gender and age and connects them through their desires and aspirations.

Ideated and developed by Lowe Lintas, this film has been directed by Abhinay Deo, with narrative and VO by Swanand Kirkire. The film unfolds mini stories of many people and their wishes – whether momentary or almost life-altering – which are fulfilled by Flipkart.

Launched in sync with the recently refreshed brand identity, 'Ab Har Wish Hogi Poori', the film reflects the new brand expression of Flipkart, which promises to fuel and fulfill wishes. The film has been launched digitally and will go on air, in print and out of home after 10 days.

Shoumyan Biswas, Senior Director, Marketing, Flipkart, commented, “The refreshed brand identity, including the new logo, is a reflection of our promise to our customer and stakeholders – to be a brand that is youthful, innovative, inclusive and reliable. We have always been ahead of the curve in a rapidly evolving industry and the new brand identity honours the legacy that we have built over the last eight years and at the same time looks into the future.”

He further said, “The new brand film, #AbHarWishHogiPoori, reflects our aspiration to fulfill billions of shopping wishes in our country. This film is a story of how different wishes connect us with each other at a human level. The inspiring idea behind this film was to recreate magical moments of life, of relationships and reflections, of joy and desires and tell them in a fresh way against a powerful narrative and yet make them relatable. With over 20 lakh views in just three days, this film has already received overwhelming love from our consumers.”

Rajesh Ramaswamy

Rajesh Ramaswamy, Executive Creative Director, Lowe Lintas, added here, “It was great working for this campaign. We tried something new by creating a story with only pictures. With such a great director, the film has come out really well. The only task was to capture desires behind the wishes of individual characters that are involved in the film.”

He added that the brief given was very simple – to create a film revolving around Flipkart's new brand positioning. “Flipkart has become bigger now and recently they refreshed their brand identity, which revolves youthfulness and how Flipkart can fulfill all the wishes and desires,” he said.

This refresh aims at building and engaging with the customers in a real and endearing way to fulfill their shopping wishes.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Flipkart

Agency: Lowe Lintas

Creative team: Arun Iyer, Rajesh Ramaswamy, Ujjwal Kabra, Indrashish Mukherjee, Adarsh Atal

Business team: GV Krishnan, Kunal Madhavdas, Sushant Sadamate, Sudhir Rajasekharan

Planning team: S Subramanyeswar, Vishal Nicholas

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