Cannes Lions 2015: BBDO India's 'Touch the Pickle' bags Grand Prix in Glass

BBDO also wins a Glass Lion for 'Share the Load' campaign for P&G India's Ariel Matic. 'Touch the Pickle' campaign also bags a Bronze Lion in Media

BestMediaInfo Bureau | Delhi | June 24, 2015

Team BBDO wearing a mask of Josy Paul while receiving the Glass Lion Grand Prix

Cannes Lions 2015 announced the winners of the newly-created Glass Lion awards late on June 23. India have scored big in this category, with both its shortlisted entries walking away with awards. A total of eight awards were given away in Glass Lion in its inaugural year.

BBDO India has bagged the Grand Prix in Glass Lion for its work titled 'Touch the Pickle' done for P&G India's Whisper Sanitary Napkins.

The agency also won a Glass Lion for its work titled 'Share the Load', done for another P&G India brand, Ariel Matic.

Jury President Cindy Gallop, Founder and CEO, IfWeRanTheWorld / MakeLoveNotPorn, commented that the judges came to the decision following lengthy discussion, informed by a strong sense of responsibility for what the category represents. “Ultimately, we unanimously agreed on work tackling a gender issue that impacts every single woman worldwide; does it in a way that is innovative and disruptive while entertaining and engaging; comes naturally from a brand for whom effecting change in this area is not only its innate social responsibility but of tremendous business benefit; and which has achieved amazing results in one of the most conservative markets in the world.”

As is known, Cannes Lions announced the launch of the Glass Lion: The Lion for Change for the 62nd edition of the festival. Glass Lion is an award that has been created with the support of LeanIn.Org and specifically recognises work that challenges gender bias and shatters stereotypical images of men and women, which remain rooted in marketing messages.

Meanwhile, BBDO India's 'Touch the Pickle' campaign for P&G India's Whisper brand also bagged a Bronze Lion in the Media category. India had secured eight shortlists in Media Lion.

A total of 80 awards were given away in Media Lion. Vodafone Red Light Application // Between Us campaign walked away with the Grand Prix in Media Lion. The campaign was conceptualised by Y&R Team Red Istanbul.

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