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Stage set for S-Cross IIFA Awards in Kuala Lumpur on June 7

This year’s event will be broadcast on Colors for the first time. The Awards will see the unveiling of S-Cross, the new premium crossover from Maruti Suzuki

BestMediaInfo Bureau | Mumbai | May 29, 2015

Shahid Kapoor, Hrithik Roshan, Sonakshi Sinha, Anil Kapoor and Arjun Kapoor Shahid Kapoor, Hrithik Roshan, Sonakshi Sinha, Anil Kapoor and Arjun Kapoor

The world’s biggest celebration of Indian cinema, the S-Cross IIFA Awards will be held in Kuala Lumpur on Sunday, June 7, 2015 at the Putra Stadium.

The Videocon d2h IIFA Weekend, which begins from June 5, will bring together the world’s largest film industry to celebrate the success and magic of Indian cinema with a song-n-dance spectacular entitled IIFA Rocks, the IIFA Fashion extravaganza, IIFA Gala Screening of the upcoming film ‘Dil Dhadakne Do’, and conclude with the S-Cross IIFA Awards.

S-Cross, the new premium crossover from Maruti Suzuki, will be unveiled on the IIFA Awards stage.

The S-Cross IIFA Awards and the IIFA Rocks are directed by Wizcraft International Entertainment, choreographed by Shiamak Davar and will be broadcast for the first time on Colors.

Raj Nayak, CEO, Colors, commented, “We at Colors are delighted to be partnering with IIFA this year. Our sole objective is to take this international awards ceremony a notch higher and honour the best and the brightest of the industry. The friends of IIFA are already gearing up for some scintillating performances and chartbusting gigs with newer elements and themes. With all the efforts that’s been put in to scale up the show, we are certain that the mystique, vibrancy, energy and sensuality put together will make IIFA 2015 definitely a can’t-miss events on the calendar.”

Speaking about Videocon’s partnership with IIFA, Aniruddh Dhoot, Director, Videocon, said, “Videocon’s association with IIFA is now in its seventh year. Our association with IIFA began on the foundation of mutual trust, commitment to quality and acknowledging the best. Today, IIFA awards have established themselves as the best Bollywood awards in the country. Both IIFA and Videocon d2h believe in delivering excellence in the field of entertainment and adding variety to entertainment as a whole. Our recent listing on the Nasdaq stock exchange bears testimony to our global outlook and tremendous growth. IIFA has proved to be a very good opportunity for us and we would like to take this association further.”

Sabbas Joseph, Director, Wizcraft & IIFA, added here, “Every year we try to push the boundaries and create a brilliant cinematic experience that can bring fans closer to Indian Cinema. Arjun Kapoor and Ranveer Singh have an incredible chemistry on stage and they are going to have the crowds in splits with their antics. We have some of the best performers this year – Sonakshi Sinha, Shahid Kapur, Parineeti Chopra, Hrithik Roshan, Shraddha Kapoor and Anushka Sharma – all set to create magic on stage and it’s going to be a night you don’t want to miss.”

Over the last 16 years, IIFA has left its mark on destinations across the globe, covering four continents and 11 countries. The celebrations have been hosted across the UK, Europe, Middle East, Southeast Asia, South Africa, Sri Lanka, Canada and the US. The IIFAs were last held in Malaysia in 2002, 13 years ago.

What started off as a one-night awards show has grown into a mega three-day weekend extravaganza showcasing the myriad magical facets that Indian Cinema comprises.

Speaking on the association with IIFA, Pankaj Munjal, Co-Chairman and Managing Director, Hero Cycles, said, “IIFA Awards are one of the most eminent and widely popular awards for Hindi cinema. We are pleased to associate with this mega event as cause partners for our campaign ‘Cycling Heroes’. We believe this is a great opportunity to connect to a larger audience to spread the message of taking up cycling to lead a healthy and active lifestyle. It is our endeavour to encourage people across various age groups to take up cycling as their first step towards staying fit.”

Carnival Group Chairman Shrikant Bhasi added here, “We are proud to be associated with IIFA, which has taken the entertainment industry in India to international level. Carnival is the fastest growing group and we at Carnival Cinemas are committed towards taking entertainment to the villages, small towns and the metros in India and we will have a global presence soon. For us, Carnival has just begun and IIFA is the platform to celebrate it.”

With a viewership of almost 800 million, the IIFA Awards are India’s biggest media event and also among the world’s most-watched annual entertainment events. Conceptualised and produced by Wizcraft International Entertainment and supported by key members of the Indian film fraternity, IIFA gives the Indian film fraternity an opportunity to reach audiences in international territories.

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