My FM launches interview show 'Crossfire'

The weekly show will be aired every Friday during the morning show starting from 9 am and will be repeated every Sunday during the morning show

BestMediaInfo Bureau | Delhi | May 19, 2015

My FM has recently launched 'Crossfire', a hard hitting interview show across all its stations. Based on topical issues, each week a newsmaker will be interviewed and will be posed questions on the issues which have kept them in the news. My FM has already interviewed politicians like former Aam Aadmi Party leader Yogendra Yadav and BJP leader Shahnawaz Hussain, to name a few.

The weekly show will be aired every Friday during the morning show starting from 9 am and will be repeated every Sunday during the morning show. My FM has built a separate team to work on the show because of its highly specialised content which needs extensive research.

Harrish Bhatia

Speaking on the development, Harrish Bhatia, CEO, My FM, said, “This is in continuation to our efforts to bring highly specialised and focused content on radio which has been totally missing off late. The intent is to bring serious listeners back to radio, create value for listeners and give them a strong reason to tune in. We will try to make this show as interactive as possible and we will encourage the listeners to send their questions so that we can incorporate them in the show.”

Viplove Gupte, National Programming Head, My FM, added here, “The idea behind this show germinated from a very basic aspect of human nature – curiosity. We wondered what it will be like to pose direct questions to these great people, political leaders, career politicians, office bearers and such people, questions which are hovering in the common man's mind. From this very thought this show was born and the idea was to pose questions which put the newsmakers out of their comfort zones and are compelling enough to be answered.”

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