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DDB Mudra North wins creative mandate for McVitie's

The multi-agency pitch for the international biscuits brand involved agencies such as Dentsu Marcom and incumbent agency Publicis Capital

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DDB Mudra North wins creative mandate for McVitie's

DDB Mudra North wins creative mandate for McVitie's

The multi-agency pitch for the international biscuits brand involved agencies such as Dentsu Marcom and incumbent agency Publicis Capital

BestMediaInfo Bureau | Mumbai | May 12, 2015

DDB-Mudra-North-McVities

DDB Mudra North has recently won the creative mandate for McVitie's Biscuits, the flagship brand of United Biscuits in India. This is DDB Mudra North's second big account win within a month, having won the Aircel business earlier this month.

The agency was chosen following a multi-agency pitch involving major Indian advertising agencies such as Dentsu Marcom and incumbent agency Publicis Capital.

McVitie's is a global brand present in over 100 countries with a strong heritage in the UK. McVitie's Digestive is the flagship product of the parent brand in India.

Sonal Dabral Sonal Dabral

Commenting on the win, Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group, said, “McVities is a much loved brand across the world. Having been a fan for the last 14 years, it's my favourite brand of biscuits and cookies too. We are looking forward to creating some fresh and exciting work on this brand.”

Vandana Das Vandana Das

Vandana Das, President, DDB Mudra North, added, “We are delighted to be associated with McVitie's, an interesting brand in the FMCG sector. We look forward to take this brand on a growth path with a communication package that would certainly grab a lot of attention.”

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Info@BestMediaInfo.com

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