DDB Mudra Group adds girl power to Cannes Lions Festival 2015

DDB Mudra West's Shivani Singh, Stephanie Fernandes, Nivedita Agashe and Deboleena Chatterjee will represent India at the festival this year

BestMediaInfo Bureau | Mumbai | May 15, 2015

DDB Mudra Group has announced that four of its female employees will be representing India at Cannes Lions Festival of Creativity this year.

Shivani Singh

Of the top three winning teams chosen by the jury for the Young Lions Print contest, two teams were from the DDB Mudra Group. The winning team comprising Shivani Singh, Art Director and Stephanie Fernandes, Creative Supervisor, presented their campaign, called 'Sticky Solutions', with the idea to expose the stupidity in and around things that have been said to 'Cause Rape', for example, eating Chinese food, wearing jeans and so on, leading to more social conversations.

Selected as second runner up in this highly competitive contest are Pankaj Nihalani and Prasad Kamtekar, also from DDB Mudra Group.

The Young Lions Festival is a country-wise competition hosted every year by the Times Group for advertising and marketing's next generation, including all those under the age of 28 years and 30 years, respectively. Each country sponsor selects the best team from their respective country through a rigorous judging process that includes the country's most well-known creative heads.

Nivedita Agashe

Meanwhile, Nivedita Agashe of DDB Mudra West has been chosen as one of the 12 women from across the world invited to Cannes Lions' 'See It Be It' initiative.

Initiated in 2014, the 'See It Be It' initiative aims to highlight the talented creative women in the industry, accelerate their careers, expose the powers these women bring to the work, and encourage agencies to nurture women's careers from the inside. As part of this initiative, across three days (June 21-24, 2015), Agashe and the rest of the 11 women invitees will be part of an inspirational and educational programme which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.

Deboleena Chatterjee

Deboleena Chatterjee, a planner with DDB Mudra West, has given DDB Mudra Group its fourth accolade by being named as one of the winners of the Cannes Confessionals contest, where participants were told to upload a simple 15-second film of themselves to Instagram or Twitter, tagged with #CannesConfessionals, explaining why they were in need of some Cannes Lions inspiration to become better at their job. The winners will be jetted to Cannes for a week of intense exposure to excellence as an official delegate of the Cannes Lions International Festival of Creativity.

View Deboleena Chatterjee's entry here:

Sonal Dabral

Commenting on this achievement, Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “We are extremely proud that not one, not two, but four of DDB Mudra Group's young women professionals will be representing the country at this year's Cannes Lions. This is not only a great achievement, it's also testimony to the fact that within the new DDB Mudra Group, we have some amazing world-beating young talent that's starting to write the future of advertising in India. In a year that Cannes Lions is focusing on gender equality issues by introducing the Glass Lions and commendable initiatives like 'See It Be It', an all-women achievers team from India will be a great example. More power to DDB Mudra. More power to woman power.”

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