Colors beefs up fiction offering with 'Thapki…Pyaar Ki'

The show will premiere on May 25 and will air Monday to Saturday at 7 pm, replacing 'Shastri Sisters', which moves to the 6:30 pm timeslot

BestMediaInfo Bureau | Delhi | May 21, 2015

Colors is all set to introduce a new fiction show, 'Thapki…Pyaar Ki', which will premiere on May 25, 2015 and will air Monday to Saturday at 7 pm. The show traces the journey of an aspiring, perseverant girl, conscious of her strengths and confident that she will be able to face the world, drawing force from her conviction and self-assurance.

Thapki's life is steered by her stammer, but she chooses to move forward unperturbed notwithstanding the challenges that life throws at her in every conversation. While the encouraging pat on her back or a Thapki that makes her break her stammer and speak fluently becomes her namesake, the name christened by her parents, Vaani, never even registers with the society and only heightens the irony in her life.

Commenting on the newest addition to Colors' bouquet, Manisha Sharma, Programming Head, Colors, said, “'Thapki' is a light-hearted yet touching story, which will motivate viewers to think that they can go beyond their limitations, and not give up on their dreams. Thapki's mission in life is to not just survive but to thrive with passion, compassion and humour. The way Thapki's story progresses and the conversations she has in each episode will evoke viewer empathy while strengthening their emotional connect with her. Through the journey, the audience will also applaud the determination with which Thapki moves ahead optimistically to fulfil her dream of becoming a television journalist.”

She further added, “As 'Shastri Sisters' moves to the 6:30 pm timeslot and 'Thapki' takes over, we are confident that our audience will love Thapki's outlook towards every small and big thing in life.”

Speaking about their first production, 'Thapki… Pyaar Ki' for Colors, Ved Raj from Shoonya Square Productions, said, “We have shot extensively in Agra for this show as Taj Mahal forms a very intrinsic part of Thapki's life. Her approach towards life will only make you question the harsh ways of the society and how heartless we are towards people with shortcomings.” Elaborating further, co-producer and writer, Dheeraj Sarna said, “'Thapki…Pyaar Ki' is an attempt to applaud and admire those people who don't succumb to defeat due to their shortcomings but win over them and move forward in life.”

The channel has drawn up a robust marketing campaign to generate optimum buzz for the show across all key Hindi speaking markets. Each medium, including print, radio, cross channel, cable, mobile and DTH will have a customised message to publicise the launch of the campaign.

For a high octane visibility on the launch day, the radio campaign will have Thapki engage with listeners across all major stations, while the tune-in ads will encompass all major publications in Delhi, Uttar Pradesh, Gujarat, PHCHP and Madhya Pradesh. The outdoor campaign will include large format billboards, announcements in railway stations in Thapki's style and promos running in cinema halls, along with some BTL activities. Contextual promos will be played during the ongoing Indian Premier League in the Hot Star and Star Sports apps.

Jointly produced by SOL and Shoonya Square Productions, 'Thapki… Pyaar Ki' will showcase Jigyasa Singh as Thapki, Pratiksha Lonkar as Poonam (Thapki's mother), Shakti Singh as Krishnakanth (Thapki's father), and Sheena Bajaj as Aditi (Thapki's sister), among others.

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