Association of Indian Magazines wins Silver at FIPP Insight Awards

AIM was awarded as a recognition for their media insight excellence and their entry, 'Engagement Index: Magazines 2 X'

BestMediaInfo Bureau | Delhi | May 20, 2015

The Association of Indian Magazines (AIM) has won a Silver at the FIPP Insight Awards, held on May 18 at Amsterdam, The Netherlands. AIM was awarded as a recognition for their media insight excellence and their entry, 'Engagement Index: Magazines 2 X'. The findings of the Engagement Index have demonstrated high engagement scores for magazines on all key parameters, like ad avoidance, information seeking, purchase intent and consumer behaviour.

AIM, the apex body of magazine publishers in India, had commissioned IMRB to conduct a large survey and the Engagement Index findings were released at the Indian Magazine Congress held in Chennai on February 23 and 24, 2015.

The FIPP Insight Awards were presented by FIPP's President and CEO, Chris Llewellyn. The Awards were given in recognition of the best research studies published in 2014 that promote the use of magazine media as an advertising medium, anywhere in the world. Magazine media includes print, digital platforms and/or any other relevant publisher channel.

The other award winners include Condé Nast, Immediate Media, Axel Springer, the national magazine media associations of Germany and Spain, and Belgian media agency Space.

Speaking on the occasion, Chris Llewellyn said, “In a world of big data and ever more granular metrics, making the case for the effectiveness of advertising in magazine media has never been more demanding. The challenge to magazine media researchers and national magazine media associations is to come up with solutions that cut through the complexity and deliver insightful conclusions that demonstrate the unique qualities of our brands and the medium. FIPP's Insight Awards are designed to recognise such outstanding work which we believe will benefit magazine media groups everywhere.”

Guy Consterdine, FIPP's insight consultant, added here, “The FIPP Insight Awards, now in their sixth year, have proved an excellent showcase for some of the best research on magazine media worldwide. We are also seeing evidence that studies published in previous FIPP Insight Awards have inspired and influenced new projects conducted in other countries. We can all learn from each other.”

The Awards were introduced in 2010, and have become an annual event. The objectives are to publicly acknowledge outstanding research, to spread knowledge about successful studies, and to stimulate ideas for further projects.

The Awards follow day one of the FIPP Insight Forum (formerly known as the Research Forum), a two-day event for publishers, researchers and marketing executives in the magazine business.

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