Zee Anmol kick-starts the hunt for 'Vim Grihani No. 1'

The engagement led series, which premiered on April 10, is Zee Anmol's first original production

BestMediaInfo Bureau | Mumbai | April 14, 2015

Zee Anmol has launched its first original production, 'Vim Grihani No. 1'. The show that premiered on April 10, 2015 will be aired every Friday and Saturday at 6.30 pm and honour homemakers.

Hosted by actor Ajay Singh Chaudhary, 'Vim Grihani No. 1' is an engagement led series revolving around one family in India in each episode. The search for the Grihani No. 1 in India was conducted in many cities and towns, including Deolali and Dhule in Maharashtra; Itarsi, Bhopal and Habibganj in Madhya Pradesh; and Kanpur, Lucknow and Rai Bareli in Uttar Pradesh, among others. Viewers also get an opportunity to invite Zee Anmol to their homes to felicitate their own Grihani No. 1. Every episode has the host interacting with the homemaker and her family members, where they talk about her life, her dreams and ambitions. This will be followed by one minute games and interesting quizzes related to the family.

Sorbojeet Chatterjee

Sorbojeet Chatterjee, Head - Marketing (Zee TV & FTA Cluster), commented, “In a short while, Zee Anmol has challenged other players in the FTA genre to build a legacy of entertainment and emerge as a strong brand on television. It has touched people's hearts through real, genuine emotions depicted in some of the best shows that Indian television has ever seen. With our first original production, 'Grihani No. 1', Zee Anmol salutes every Grihani in India. They have been pillars of support to everyone around them. It is an exciting show that felicitates the woman of the house by making her feel special and acknowledging her selfless contribution towards her home.”

Since its launch, Zee Anmol has activated various touch-points to connect with its viewers, including initiatives undertaken during the Magh Mela in Allahabad and Pandharpur Yatra in Maharashtra. On the occasion of the channel's first anniversary in September 2014, 1,000 girls across India received the Zee Anmol Scholarship that sponsored their college education.

The current programming line-up of Zee Anmol includes shows like 'Choti Bahu', 'Do Dil Bandhe Ek Dori Se', 'Pavitra Rishta' and 'Aur Pyaar Ho Gaya'.

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