Upcoming film 'Bombay Velvet's song to premiere exclusively on Hotstar

'Mohabbat Buri Bimari' will be the first ever song to premiere on mobile during the Pepsi IPL 2015 tournament today at 7.45 pm

BestMediaInfo Bureau | Delhi | April 17, 2015

Anurag Kashyap's upcoming movie 'Bombay Velvet', starring Ranbir Kapoor and Anushka Sharma, is premiering its song titled 'Mohabbat Buri Bimari', first on Hotstar.

In what is seen as a first for cinema anywhere in the world, Fox Star Studios is premiering this song on the new digital platform Hotstar in the middle of the ongoing Pepsi IPL 2015 tournament. The song will play out at 7.45 pm on Friday, April 17, just before the match between Mumbai Indians and Chennai Super Kings on Hotstar.

This would be the first time any Hindi film is premiering a song on a mobile platform like Hotstar.

Shikha Kapur, Chief Marketing Officer, Fox Star Studios India, commented, “We are excited about this premier. We believe this innovation will be a trailblazer for Indian cinema and an example of how it can engage with an audience that is young and on a mobile phone. We live in times where the digital doorway is omnipresent and is fast becoming the most effective and astute way to reach out to consumers. 'Bombay Velvet' is a special film. And its song is being launched on a special platform, Hotstar.”

Since its launch on February 1, Hotstar has reported nearly 15 million downloads and claims to have seen the fastest adoption of any digital service anywhere in the world.

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