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MSM ushers in a new brand of sports programming with Sony Kix

The new channel is the network’s second offering in sports after Six

BestMediaInfo Bureau | Mumbai | April 3, 2015

sony-kixMulti-Screen Media (MSM) has announced the launch of a new sports channel – Sony Kix, which will broadcast programmes on sports and entertainment in India. The channel is MSM’s second foray into sports after Sony Six.

As part of its line-up, Kix will air the Pepsi IPL, the Ultimate Fighting Championship (UFC), Australian Open Tennis Championship, National Football League (NFL), Rugby World Cup 2015, premier fight sports properties such as Glory World Series and CSI Boxing, alongside some marquee events in football and rugby.

N P Singh N P Singh

Speaking at the launch of Kix, NP Singh, CEO, MSM, commented, “Sports has always been a core focus for us right from our early days. Our entertainment and movie channels such as Set, Max and Pix have also, over the years, broadcast some of the landmark sports events, both in India and internationally. While the resounding success of Six in less than three years was a deciding factor to launch Kix, there was also this need to cater to the clear demand seen in the market for largely, alternative sports programming. Kix promises to be a great addition to our mix of channels and will go on to complement Six in more ways than one with exciting and iconic properties such as Pepsi IPL, UFC and NFL, among many others.”

One of Sony Kix’s flagship offerings would be the Pepsi IPL, which begins from April 8, 2015 and will be telecast on the channel in English, Tamil and Telugu languages. The telecast will be in conjunction with that of Six and Max, which will show the tournament in English and Hindi, respectively.

Prasana Krishnan Prasana Krishnan

Prasana Krishnan, Business Head, Sony Six, said, “Sony Kix will not only be an extension of our sports portfolio, but it also serves as an opportunity for us to expand the sports viewership in the country. We have already acquired and have a very strong portfolio of rights, including to some of the major sports hitherto unseen on Indian television. We will continue to build on this and expand our range of offerings.”

The MSM sports portfolio includes sporting events such as the Pepsi IPL, 2014 FIFA World Cup, 2018 FIFA World Cup, UEFA Euro 2016, Qualifiers for UEFA Euro 2016, European Qualifiers for 2018 FIFA World Cup, the Australian Open Tennis Championship, Champions Tennis League, NBA, TNA Impact Wrestling, the Ultimate Fighting Championship (UFC), Copa Libertadores, Copa do Brasil, V8 Supercars and Race of Champions.

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