JCDecaux India's Media Offer 2015 gets a GRP boost

In line with the global approach of reach and frequency, the street furniture Media Offer 2015 is supported by Nielsen-certified Gross Rating Point (GRP)

BestMediaInfo Bureau | Delhi | April 9, 2015

JCDecaux India, a subsidiary of the JCDecaux Group, has recently launched its new street furniture Media Offer in March 2015. The company has been organising interactive roadshows for all leading agencies across Delhi, Mumbai and Bangalore to introduce them with this Media Offer in the past month.

A fragmented market, absence of guidelines governing the industry as well as the lack of performance measurement often deters marketers from including out-of-home in their advertising plans.

Advocating OOH as an effective medium, the media offer lets brands choose the most appropriate solutions depending on their communication objective. In line with the global approach of reach and frequency, the JCDecaux Media Offer 2015 is supported by Nielsen-certified Gross Rating Point (GRP).

“OOH is a very powerful mass medium, however, it often ends up being a last minute inclusion in most of the ad plans. But we are glad to notice a change in perception in the last few months. Acknowledging the rational of our networks of CityLights, advertisers are increasing their OOH budgets to increase their campaign reach and frequency,” commented Olivier Heroguelle, Managing Director, JCDecaux India.

He further said, “Another important game changer is the possibility to book an outdoor advertisement space in advance, which is definitely an advantage for advertisers.”

The company has been running national and international brand campaigns based on their networks such as Pan City Coverage Networks, Shopaholic, Youth, HNI, Traffic and Zonal.

List of brands that have executed ad campaigns on JCDecaux CityLights, include FMCG players such as Amul, HUL, Britannia, ITC; key e-commerce companies like Amazon, Snapdeal, Flipkart, Olx, Quikr; and tourism brands like West Bengal, Tourism Australia, South Africa, Uttar Pradesh, Diu and so on.

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