Big Magic brings more madness & comedy with 'Total Nadaniyaan'

The show, which goes on air from April 27, is a revamped version of the channel's popular comedy caper, 'Uff! Yeh Nadaniyaan'

BestMediaInfo Bureau | Mumbai | April 22, 2015

Big Magic, the comedy channel from Reliance Broadcast Network, has revamped its popular comedy caper, 'Uff! Yeh Nadaniyaan'. Renamed as 'Total Nadaniyaan', the show will begin on April 27, 2015 at 9.30 pm, bringing in fresh characters, more madness and over the top comedy.

'Total Nadaniyaan' is set in the backdrop of Punjab and revolves around a righteous mother Tarawanti, her younger son Pappu, who is a wannabe actor and teleshopping entrepreneur married to Canada-returned wife Jassi, who is dumb yet solves the most complex problems with her simple and unfiltered take on things. The show will also introduce Jassi's twin brother, who shares the same name.

Paritosh Painter

Talking about the changes and more comedy, Paritosh Painter, Network Creative Director, Reliance Broadcast Network, said, “At Big Magic, we strive to offer content that is fresh and full of over the top comedy. 'Total Nadaniyaan' will bring in a sense of absolute LOL comedy, followed by quirky characters represented by the madness of each character. Seeing the popularity of 'Uff! Yeh Nadaniyaan', we are confident of its acceptance in its current planned form.”

Sunil Kumaran

Sunil Kumaran, Chief Strategy Officer, Reliance Broadcast Network, added here, “We believe comedy is emerging as a very relevant genre and we at RBNL shall be tapping into it more extensively across our TV and radio media platforms. Big Magic as a channel promise is to refresh, rejuvenate audience and this new show relaunch is a step in that direction – poised towards the objective of creating an ultimate comedy destination.”

Additionally, Big Magic, in a bid to build high-octane recall and popularity, is promoting the show heavily on numerous radio stations, apart from leveraging their own Big FM network. To garner maximum visibility, the channel has come up with engaging content across social media platforms.

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