Big FM woos cricket enthusiasts with the 'Big Googly'

The FM network seeks to bring all the action and updates from the VIP boxes and the cricket pitch during the ongoing IPL 2015 with this new show

BestMediaInfo Bureau | Delhi | April 13, 2015

Taking the cricket mania in India a notch higher, Big FM has introduced 'Big Googly', cricket commentary like never before for its listeners. Through this show, Big FM seeks to bring all the action and updates from the VIP boxes and the cricket pitch during the ongoing IPL 2015.

With the show running across 45 stations in India from 7 pm to 8 pm, Big FM will be amplifying the excitement through a 360 degree marketing campaign and contests across radio stations in the country to create a 'big' impact. Apart from giving its listeners all-encompassing action and extensive coverage on a day-to-day basis straight from the field, the FM network will also be initiating a contest, titled 'Big Match Fix'.

Speaking on the new show, Ashwin Padmanabhan, National Business Head, Big FM, stated, “'Big Googly' is line with Big FM's endeavour to deliver to our listeners and advertisers the most innovative and relevant content with the best artists in the industry.”

Jaaved Jaafferi has been roped in to host 'Big Googly'.

Paritosh Painter

Paritosh Painter, National Creative Director, Reliance Broadcast Network, remarked, “Today, cricket is all about entertainment, there is fun of the game and the glamour of the superstars and the crazy support of the fans; it's a complete package. On 'Big Googly', Jaaved will present his personal Top 10 happenings on and off the field, he will also take the hottest trending news of the day and give his own twist.”

On associating with 'Big Googly', Ganesh Bangalore, General Manager - Marketing, Johnson & Johnson, said, “Our mouth plays a T20 with germs every day, and it needs the power of Listerine to make sure it beats them every time. And as 'Big Googly' brings alive the IPL T-20 tournament with a unique entertainment-filled experience, Listerine is really happy to once again be associated with Big FM and continue the partnership that we had begun three years ago.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com