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Triton wins Alliance Tire Group in a global pitch

The win comes on the back of a pitch process that lasted around two months and featured some of the leading agencies

BestMediaInfo Bureau | Delhi | March 19, 2015

Triton-ATG

Triton Communications has been awarded the brand strategy and creative mandate for ATG (Alliance Tire Group). The win comes on the back of a pitch process that lasted around two months and featured some of the leading agencies.

Harshawardhan Honmode, Executive Vice President (Marketing), ATG, commented, “We have a vision to be amongst the top three global players in the off-highway tire market focused on agriculture, forestry and construction. We looked out for a partner to build our mother brand and the individual brands in sync with our vision and forte. After reviewing the presentations of various agencies, we decided to go ahead with Triton Communications.”

Ashish Medhekar Ashish Medhekar

Commenting on the win, Ashish Medhekar, Executive Director, Triton Communications, said, “We are proud to have won the business on the basis of our work amidst a fiercely contested pitch. Whilst Make In India is the latest buzz, ATG is a brand that epitomises this philosophy. We are confident in partnering ATG achieve their objectives look forward to a long and rewarding association.”

Across six continents in over 120 countries, ATG (Alliance Tire Group) is a leading entity in the Off-Highway Tires (OHT) category. It constitutes three brands – Alliance, Galaxy and Primex. These brands were brought together under the ATG umbrella in a phased manner, from 2007. Alliance was the first brand to be acquired by ATG in early 2007, followed by Galaxy and Primex in 2009. ATG achieved a global turnover in excess of $550 million in the year 2014.

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