Housing.com unveils new brand identity, conveying 'Look Up'

The company partnered with London-based Moving Brands to develop the new identity

BestMediaInfo Bureau |Mumbai | March 10, 2015

Real estate platform Housing.com has unveiled its new brand identity. Along with a new logo, a revamped website and mobile app has also been released. Summed up in two words, 'Look Up', Housing.com's new futuristic logo looks like an upward arrow, with sharp outer edges that direct towards the future, while the softer edges symbolise a nurturing shelter. The 'Look Up' symbol is elegantly embedded into the letter 'H' of the Housing logotype. The company partnered with London-based Moving Brands to develop the identity.

Commenting on the launch of the new brand identity, Rahul Yadav, CEO and Co-founder, Housing.com, said, “Our aim and belief is to innovate and use technology to make things simpler, quicker and clearer. We don't stop at success, we strive to improve, explore and ask ourselves 'what next?' so we can set new benchmarks, change the game and make every customer experience 10X. In short, we Out See, Out Think and Out Do for our customers so that they can look up to us and to a better life. Our new identity is a reflection of this belief system. Life is better when you 'Look Up'.”

Pratik Seal, CMO, Housing.com, added here, “When a consumer decides to buy, sell, rent or invest; facts, figures, product and logic play an important part. But the real story is an emotional one. Finding a home not just impacts a consumer's life, but also lives of those around him; this isn't boring stuff, this is the stuff of life. Housing wants to make its consumers' journey a memorable, enjoyable and an unforgettable experience. 'Look Up' is the essence of our optimistic vision.”

In its new avatar, Housing.com's new vibrant colour palette in the new logo and wordmark is based on four key brand colours that make life look brighter and embody the spirit of optimism. Christened as Housing Pink, Yellow, Purple and Green, a statement issued by the company informed that 'the new brand colours play a key role in the new identity, personifying Housing as optimistic, game-changing and uncompromising'.

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