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Economic Times Most Promising Brands 2015 unveiled

Among the winners were Goibibo, Axis Bank, Bajaj Allianz Life Insurance, Creambell, Dish TV, Gionee, and Flipkart, to name a few

BestMediaInfo Bureau | Mumbai | March 30, 2015

ET-Best-BrandsET Edge, an Economic Times subsidiary, recently recognised Economic Times Most Promising Brands 2015. The event was held in Mumbai on March 26. The Summit was marked by the presence of leaders from the sector, who discussed some key topics relevant to the sector, such as “Be Distinct or Be Extinct- Innovations leading to Brand Loyalty”.

Deepak-Lamba Deepak Lamba

Speaking on the occasion, Deepak Lamba, President, Times Conferences, said, “India is a fast paced country, and corporates are taking greater risks, charting new paths and embracing entrepreneurship fully. Needless to say, this new age India witnesses an emergence of a list of initiatives that have left a strong imprint on the market, along with redefining consumer paradigms. What we sought to understand though was what went into the making of these promising brands, and through the Economic Times Most Promising Brands, sought to decode a brand’s DNA and pinpoint the upcoming brands of our age.”

Some of the well-known names who were in attendance, included Elsie Nanji, Managing Partner, Red Lion Publicis; Sam Balsara, Chairman, Madison World; Alok Kejriwal, Founder, Games2Win; Arvind Vohra, Country Head, Gionee Mobiles; Sonal Dabral, Chairman & Chief Creative Officer, Mudra Group; and Ajay Kaul, CEO, Jubilant Food Works, among others.

Sam Balsara Sam Balsara

Sam Balsara remarked, “It gladdens me to see that it’s not just the big brands that are embarking on brand-building initiatives, but also the thousands of smaller brands across the country that are doing so. They are seeing the value in investing in their brand and this is very heartening to see.”

On the occasion of Goibibo winning the ET Promising Brands Award 2015, Ashish Kashyap, Founder & CEO, Ibibo Group, which owns Goibibo.com, said, “Innovation and speed are core to our brand DNA. Despite being a late entrant, Goibibo today has created a significant mind and market share, driven by its core tenant of providing the ‘fastest’ consumer experience, making us the leading online travel player in the country and clear No. 1 travel mobile app.”

The discussion on ‘Be Distinct or Be Extinct - Innovations leading to Brand Loyalty’ saw the panel discussing what goes into the making of promising brands. The panel was in agreement that these brands have constantly been able to innovate, to adapt and leverage the ever changing marketplace. They have also been able to innovate in terms of product, pricing, solutions, business models, packaging, delivery, placement and more. This has led to their acceptance in the market place, resulting in a strong following, healthy profit margins and rapid expansion plans.

This platform also felicitated entrepreneurs and brand guardians that have led these brands to the stature of being the Most Promising. Some of the brands felicitated included Adani Fortune Oil, Asian Granito, Axis Bank, American Swan, Bajaj Allianz Life Insurance, British Biologicals, Canara HSBC Oriental Bank of Commerce Life Insurance, Canara HSBC Oriental Bank of Commerce Life Insurance, Creambell, Dish TV, Gionee, and Flipkart, among others.

Times Conferences, functional under the brand name ET Edge, was founded to empower multiple industries and segments by sharing critical business knowledge through strategic conferences and summits.

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