This is a newly-created position. Bhalla joins in from Penguin Books India, where he was Senior Manager, Marketing
BestMediaInfo Bureau | Delhi | March 24, 2015
Cheil India has appointed Vaarunya Bhalla to the newly-created role of Senior Brand Manager. Bhalla comes on board with the specific remit of helping develop and strengthen the agencyâ€™s reputation in the market.
He will be working closely with Group President Shiv Sethuraman to effectively and consistently communicate the agencyâ€™s vision, values and achievements to key external and internal stakeholders. He will be spearheading Cheilâ€™s efforts to position itself as one of the most recognised and respected agencies in the country.
Most recently, he worked as Senior Manager, Marketing at Penguin Books India, where he represented authors such as Rajdeep Sardesai, Ramachandra Guha, Sudha Murthy, Amitav Ghosh, Atul Gawande, Devdutt Pattanaik, Shashi Tharoor and others, as their publicist.
Prior to his last assignment with Penguin, Bhalla has worked with FCB+Ulka, Hakuhodo Inc, JP Morgan Chase & Co and HDFC Bank.
Commenting on the appointment, Shiv Sethuraman said, â€śWe are delighted to welcome Vaarunya to the agency. Cheil India is at an important point in its story. From here on, we are gearing up for the next level of growth. With his understanding of the dynamic environment in which advertising agencies function as well as his past experience in managing communications for global brands, Vaarunya will help us prepare for this next phase of success.â€ť
On joining Cheil, Bhalla said, â€śIâ€™m hugely excited to be joining Cheil Worldwide as it prepares to evolve into one of the worldâ€™s most acclaimed creative networks. Cheil India is home to market-leading capabilities, talent and creativity. My job is to leverage and amplify the amazing work being done here and build on our position as one of the Top 5 agencies in the country.â€ť
Based in the firmâ€™s South West Asia Headquarters in Gurgaon, Bhalla will be liaising with business heads from all across the organisation to ensure that Cheilâ€™s people, work and achievements are well-represented and publicised.
As a freelance journalist, Bhalla has also contributed pieces to newspapers such as The Times of India, Mail Today and The Saint (one of the UKâ€™s leading independent student newspapers).