TAM to certify ad spots on Amagi's geo-targeted ad network

The certification is currently specific to Zee TV ad-inventory purchased through Amagi and is in effect from February 1

BestMediaInfo Bureau | Delhi | February 11, 2015

Amagi has announced that its ad spots will be certified by AdEx India, a division of TAM Media Research. AdEx India is the country's most prominent advertising monitoring and information unit. This arrangement is in effect from February 1, 2015.

The certification will include proof of execution and time of delivery, which will be included in the company's post-campaign report. The certification is currently specific to Zee TV ad-inventory purchased through Amagi.

Speaking about the development, Amagi business head, LS Krishnan said, “The TAM-AdEx certification adds value and integrity to the reporting of our ad campaigns. This partnership will add not only add credibility but also ensure transparency to the ad play-out process, a realignment which media planners have been waiting eagerly for. A first-of-its-kind certification for India's geo-targeted TV advertising industry, this will help accelerate the adoption of geo-targeting by advertisers. This substantiates our commitment to a value-driven and effective advertising service. As a pioneer in this industry, we see it as our responsibility to grow the world of targeted advertising in India and this is a big step in that direction.”

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