Micromax appoints Shubhajit Sen as CMO

Sen, who moves from Glaxo Smith Kline Consumer Health, replaces Shubhodip Pal who was CMO since December 2012

BestMediaInfo Bureau | Delhi | February 6, 2015

(Left) Shubhajit Sen and Shubhodip Pal (Right)

India's leading smartphone player and consumer electronics brand, Micromax Informatics, today announced the appointment of Shubhajit Sen as the new Chief Marketing Officer. He replaces Shubhodip Pal, who has called it a day after a two-year stint as CMO during which time he drove the massive brand-building undertaken by Micromax. Details on Pal's next assignment could not be ascertained at the time of filing this report.

At Micromax, Sen will be tasked to focus on leading all marketing efforts for the company across markets while strengthening the overall brand communication. Prior to Micromax, he was Executive Vice President – Marketing at Glaxo Smith Kline Consumer Health for 21 years and served as the key resource to accentuate the successful journey of the company.

Vineet Taneja, CEO of Micromax Informatics, said, “As Micromax opens a new chapter in its growth trajectory, we welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. We believe that his passion for technology will help ensure that Micromax continues to deliver innovations that have a great impact on people's lives.”

The move is a reflection of the company's constant effort and commitment to make Micromax a brand to reckon with. Micromax is currently the largest mobile vendor in India with a market share of 16.6 percent in Q2 of 2014.

Commenting on his new role, Sen said, “It is an exciting opportunity for me to lead the marketing efforts for Micromax at a time when the brand is experiencing such a phenomenal transformation. As a marketer, I have always believed in consumer centricity and Micromax has consistently understood, anticipated and shaped consumer expectations of the category better than the competition. I look forward to building the Micromax brand philosophy further in its next phase of growth.”

An Economics graduate from SRCC, Delhi University, and an MBA from IIM-Ahmedabad, Sen joined GSK in 1992 as a Management Trainee and advanced through the organization to become EVP – Marketing, donning various hats through the journey both nationally and globally. He has been the brain behind some of the most successful, award winning consumer initiatives that have delivered superlative business results.

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