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India ranks third in The Gunn Report for Media 2014

Hindustan Unilever's 'Kan Khajura Tesan' makes it to outstanding media campaigns for 2014

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India ranks third in The Gunn Report for Media 2014

Hindustan Unilever's 'Kan Khajura Tesan' makes it to outstanding media campaigns for 2014

BestMediaInfo Bureau | Mumbai | February 20, 2015

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The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, has released its 2014 Media Report. The report summarises the overall media performance in the year January to December 2014 based on the results of the most important global, regional and national media creative award contests spanning 42 markets.

While USA, followed by United Kingdom, bag the title of the most awarded countries in Media for 2014, India takes the third spot. Canada and France take up the remaining two spots in the top five.

OMD has been named the world's most awarded media agency in 2014 by the Gunn Report for Media. Starcom MediaVest, PHD, Mindshare and UM bring up the top five most awarded agencies of the year.

Coca-Cola has been named as the most awarded advertiser in Media in the world for 2014. McDonald's and Samsung are in second and third positions, respectively, while Heineken, Nivea and Ikea follow.

Listing out the outstanding campaigns in media for 2014, Hindustan Unilever's 'Kan Khajura Tesan' by PHD India (Mumbai) and Lowe India (Mumbai) bagged a special mention. Other campaigns that made the list include: British Airways 'Magic Of Flying', OgilvyOne (London); Coca-Cola 'Happy ID', Media Agency: Havas Media (Lima), Advertising Agency: McCann (Lima); Nivea Sun Kids 'Protection Ad', FCB Brasil (São Paulo); Volvo Trucks 'The Epic Split', Forsman & Bodenfors (Gothenberg); and, Warner Bros - The Lego Movie 'The World's First All Lego Ad Break', Media Agency: PHD & PHD Drum (London), Advertising Agency: PHD (London).

Isabelle Musnik, Editor, The Gunn Report for Media, said, “The Gunn Report for Media 2014 proves once more that creativity, innovation and efficiency go together. The future of the industry lies in the innovative strength of its media creativity.”

“As consumers gain more control over their media consumption, the media channels that advertisers utilise to connect with their consumers and capture their attention are as vital as the creative content. Media agencies are at the intersection of the consumer and technology, and as such, have become their clients' key strategic partner,” she added.

Info@bestmediainfo.com

Info@BestMediaInfo.com

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