He joins MakeMyTrip from Bharti AXA Life Insurance where he was the CMO
BestMediaInfo Bureau | Delhi | January 22, 2015
MakeMyTrip, India's leading online travel company, has appointed Saujanya Shrivastava as Chief Marketing Officer. He will be responsible for leading marketing initiatives across MakeMyTrip business lines and Group entities. His key focus areas will involve strengthening brand association with leisure travel, establishing leadership on the mobile platform and driving customer engagement and loyalty.
Speaking on this development, Rajesh Magow, Co-founder & CEO-India, said, â€śI am delighted to welcome Saujanya to MakeMyTrip. Saujanya is a consummate marketing professional with proven domain expertise. We are looking forward to his vision and leadership in defining the next phase of our marketing efforts and delivering growth for the company.â€ť
Commenting on his appointment, Shrivastava said, â€śMakeMyTrip is a category leader in online travel and has been instrumental in growing the category in India. It is at the forefront of digital innovation and has ambitious plans lined up for the next phase of growth. It is indeed a great opportunity for me to be a part of this exciting journey.â€ť
Shrivastava has nearly two decades of extensive marketing experience in FMCG, e-commerce & financial services categories. He joins MakeMyTrip from Bharti AXA Life Insurance where he was the CMO. Prior to that, he led sales & marketing at FutureBazaar.com. He was also the custodian of PepsiCoâ€™s flagship brand Pepsi, where he built youth marketing platforms through associations with ICC, BCCI and sportsperson-endorsements, including the Blue Billion Cricket Campaign during Champions Trophy 2006 and World Cup 2007. He has previously worked with Citibank and Cadbury India.
Shrivastava holds an MBA degree from IIM, Kolkata and a Bachelorâ€™s degree in Economics from Jadavpur University, Kolkata.