MediaCom wins Urban Ladder media AoR

The win follows a year of big wins for Mediacom in 2014 – Tata DoCoMo, Future Group, Carwale.com, Roche, Medimix and Mead Johnson

BestMediaInfo Bureau | Mumbai | January 29, 2015

MediaCom has been appointed as the media AOR for Urban Ladder, an online furniture company. This win follows a year of big wins for Mediacom in 2014 – Tata DoCoMo, Future Group, Carwale.com, Roche, Medimix and Mead Johnson – with a combined billing value of over Rs 500 crore.

Rajiv Srivatsa

Confirming the development, Rajiv Srivatsa, COO & Co-founder, Urban Ladder, said, “For the last couple of years, our marketing has been primarily through digital media. We're now excited to reach out to a larger audience and communicate our design philosophy and vision of making millions of Indian homes beautiful. We believe that Mediacom's expertise across media platforms will be of immense help in brand Urban Ladder's journey.”

Sriram Sharma

Sriram Sharma, General Manager - South, MediaCom India, who led the pitch, said, “We are thrilled to partner with Urban Ladder. The team is excited and is looking forward to working with one of the fastest growing startups in the country that is redefining the way Indian homes look.”

Urban Ladder was launched by co-founders Ashish Goel, CEO, and Rajiv Srivatsa, COO, in July 2012 with the aim of providing a curated destination for home solutions in order to help the urban Indian consumer build beautiful homes. The website provides shoppers with a wide range of contemporary designs of high quality, handcrafted furniture that blends beauty with functionality.

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