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#fame launches India's first ever video fashion magazine

The debut season of Lakmé School of Style will span over six months and content will be served through digital videos on a daily basis

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#fame launches India's first ever video fashion magazine

#fame launches India's first ever video fashion magazine

The debut season of Lakmé School of Style will span over six months and content will be served through digital videos on a daily basis

BestMediaInfo Bureau | Mumbai | January 14, 2015

fame-video-fashion-magazine

#fame, India's leading talent led digital network has launched 'Lakmé School of Style' which will not only give India its first ever video fashion magazine, but, will also script filmmaker and fashion icon Karan Johar's digital debut. The debut season of 'Lakmé School of Style' will span over six months, and content will be served through digital videos on a daily basis.

'Lakmé School of Style' is a first-of-its-kind show that will not only bring the newest trends and happenings from the fashion world, but, in the process, will also create new age fashionistas and idols. It will bring fashion news, views and events from all over the world to the internet screen. The channel will be hosted across the #fame network which is available on all leading digital and social platforms including YouTube, Facebook Dailymotion, WeChat, and leading content publishers.

Saket Saurabh, CEO, #fame, said, “At #fame, we are committed to discovering and promoting the best emerging talent on the digital video platform. 'Lakmé School of Style' will achieve this objective, by giving talented fashionistas once-in-a-lifetime opportunity to shape the dialogue on style and trends. As India's first fashion video magazine, 'Lakmé School of Style' will be the definitive destination for fashion in the country.”

Lakmé is a pioneer in beauty and fashion, and through this association the brand will lend its expertise and industry knowledge to 'Lakmé School of Style'. Speaking on the association, Shashwat Sharma, Head, Lakmé and Beauty, said, “Lakmé epitomises beauty and fashion.  Digital is increasingly becoming the first port of call for the youth to discover and decode the latest trends. Therefore, we believe that 'School of Style' provides us with the right platform to actively engage with this audience. Inspired by backstage fashion, Indian beauty expert Lakmé continuously innovates to offer a wide range of high performance and world-class colour cosmetics, skincare products, and beauty salons.”

“I am excited about the power of digital and the new wave of promising young talent that's coming to the fore through it. #fame's unique initiative, 'Lakmé School of Style', is the perfect opportunity for us to discover top fashion talent, and I look forward to making my digital debut with this show,” Johar said.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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