Doordarshan relaunches website to increase accessibility

The new website also offers ease of navigation as it has dedicated pages of each national channel

BestMediaInfo Bureau | Delhi | January 22, 2015

Doordarshan's website, www.ddindia.gov.in, was relaunched with a whole new look on January 14, 2015. The new website is fresh, vibrant, contemporary and colourful. The emphasis is as much on aesthetic appeal as it is on content and administration related details. The new website also offers ease of navigation as it has dedicated pages of each national channel, including one for DD Kisan which is yet to be launched.

Touted to be the corporate website, Doordarshan's newly launched website further links the user to all regional channels' existing websites. The topics on the home page range from specific details on DD Free Dish to news headlines, scheduled movies of the week and easy social media accessibility. Also, via website, users would be able to access live streaming of DD News.

To infuse vibrancy, the website also offers a clickable option for users to view the website in four different colour themes. The users can also change the sizes of the fonts for ease of legibility. There is an added new feature – the dynamically updated programme schedule of national channels with regular update being done remotely by What's On India. This channel guide allows users to view the programmes being telecast for that particular time band on each channel, as well as the programmes lined up for the entire day.

The multi-media gallery section incorporated in the newly launched website details out the latest developments and upcoming events at Doordarshan. For greater speed and ease of navigation, superior technology has been incorporated while designing the website. Access to sub-sections has been made quicker and easier. The browsing experience on www.ddindia.gov.in has been made richer. This mobile-friendly and content-rich website is being maintained by NIC.

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