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5 Star's Ramesh-Suresh meet 9XM's Bade-Chote

The brand integration campaign created in-house by the channel, has two TVCs featuring the popular characters fooling around

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5 Star's Ramesh-Suresh meet 9XM's Bade-Chote

5 Star's Ramesh-Suresh meet 9XM's Bade-Chote

The brand integration campaign created in-house by the channel, has two TVCs featuring the popular characters fooling around

BestMediaInfoBureau | Delhi | January 7, 2015

Ramesh-Suresh-Bade-Chote Click on the image to watch the TVC.

9XM's iconic characters Bade-Chote have teamed up with Cadbury 5 Star's famous duo Ramesh and Suresh for a brand integration campaign titled 'Jo Khaaye Kho Jaaye'. Made in-house, this brand integration campaign includes two TVCs which will be aired on 9XM till mid-January 2015.

The first TVC is set in a canteen. Bade-Chote are waiting for Ramesh-Suresh, who have been gone a long time, to get them samosas. When they return with two plates of samosas, they are seen bragging about how they didn't let the samosa-wala fool them into buying two plates for Rs 15 and that they paid him Rs 20, as one plate was for Rs 10. They bite into 5 Star and lose themselves in another world. Meanwhile, Chote cracks a joke about how their class mate Joe D'Souza should not eat 5 Star because 'Jo(e) Khaaye Kho Jaaye'.

In the second TVC, Ramesh-Suresh are seen looking at a picture of two girls who they're going on a date with. They ask Bade-Chote how to determine whether the girls are really in love with them. To this, Chote explains that if the girls do not see them it means they are in love with them because 'love is blind'. The other three ask him to shut up by saying, 'Bakwaas Bandh Kar'.

Pawan Jailkhani, Chief Revenue Officer, 9X Media, said, "Our animated characters are our real heroes. Their humorous banter on the channel has made them extremely popular across all age groups and the youth in particular. Our characters are not used for regular advertisements. We integrate the benefits of the products that are being endorsed in our short-format animated shows, while keeping the essence of the show intact. After the success of the Idea 'Honey Bunny' campaign, Tata Photon integrations and many others, we are pleased to associate with a product like 5 Star which is yet another iconic brand. Our brand integrations team and our in-house creative team have created this entertaining campaign which will resonate well across all age groups.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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