Red FM launches 'Phenkega Toh Bajaayenge' campaign

Recreates the Red FM signature tune with 'Kachra' urging people to stop littering on the roads and use recycled products

BestMediaInfo Bureau | Delhi | December 31, 2014

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Doing its bit to the nation-wide Swachh Bharat initiative in a unique yet trendier style, 93.5 Red FM recreated its official  jingle 93.5 Red FM Bajaate Raho with what people call –waste or 'Kachra'. Titled as 93.5 Red FM—Phenkega Toh Bajaayenge, the jingle is recreated by a bunch of passionate 18- 21 year old enthusiastic youth who created the jingle using all sorts of garbage thrown on the roads such as plastic bottles, empty cans, plastic cups, broken buckets, chips wrappers, scrubbers etc.

The group of young and dynamic youngsters recreated the Red FM signature tune through their innovative approach thereby urging people to stop littering on the roads and use recycled products. They want to convey the 'clean India' message in a very novel and entertaining  way wherein they say Iss baar kachre se music bajaaya, ab kachra phenkega toh teri bajayenge.

Nisha Narayanan

Speaking on the unique initiative, Nisha Narayanan, COO, 93.5 RED FM, said “Taking PM Modi's Swachh Bharat initiative to another level and with the sole aim of spreading awareness about clean India in a unique way, we came up with this idea of Phenkega Toh Bajaayenge. The existence, identity and the essence of Red FM is defined by its jingle. And so what better way to spread awareness about keeping our country clean than, by using that very identity. This effort by a bunch of youngsters who weaved in a very relevant message of nation building through our jingle is commendable. We at 93.5 RED FM have always believed in providing wholesome entertainment along with the right message and content to our listeners. We hope that this green twist to our jingle serves its purpose and works brilliantly by spreading the message of clean India.”

The TVC:

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