Hyundai high on five million Facebook fans

To celebrate the five million fans milestone, the auto manufacturer is giving users a chance to meet its brand ambassador Shah Rukh Khan

BestMediaInfo Bureau | Delhi | December 31, 2014

Hyundai Motor India, the country's second largest car manufacturer, on December 27, 2014, achieved the landmark of crossing five million fans on the popular social networking site Facebook. The official page of Hyundai India was launched in 2011, to directly engage with Indian customers, and it has managed to surpass this milestone within three years.

To celebrate the Facebook page milestone, and being the first auto brand to achieve this, Hyundai India has announced an initiative on its Facebook page which allows fans to meet Bollywood actor and Hyundai brand ambassador Shah Rukh Khan. The application allows five million Hyundai fans on Facebook to give a virtual Hi-5 to SRK by uploading a Hi-5 selfie on the tab. Top five fans with leading conversations around it will get an opportunity to meet SRK at Hyundai's next television commercial shoot.

Rakesh Srivastava, Senior VP - Sales & Marketing, Hyundai Motors, commented, “We take pride in being the fastest achievers of many milestones in the Indian car market. Hyundai is the fastest car manufacturer to roll out the five millionth car in the shortest time frame. Hyundai, in 2014, has also achieved the landmark of five million Facebook fans, along with fastest domestic sales of over four lakh units, while proudly servicing over 4.3 million Hyundai cars pan- India. Hyundai has consistently enhanced its product quality and processes to be titled amongst the top two car brands on quality parameters. Hyundai is also the only manufacturer to win two successive 'Indian Car of the Year' awards, which symbolise Hyundai's commitment to Indian customers by offering world-class standards of quality products, technology and style. We affirm our commitment to the Indian market with the aim to be the most loved and caring brand in India.”

The growth rate of Hyundai India's official Facebook page has almost doubled in the past few months, while the page score, which measures the quality of fan engagements, has been the highest in the digital space of any automobile manufacturer. Hyundai India has strong presence in the digital world, through a range of social media marketing platforms such as Twitter, YouTube, Pinterest, LinkedIn, Instagram, and through blogs, achieving milestones on every platform. Hyundai is a young and vibrant brand that strongly focusses on digital marketing platforms to connect with the Indian youth and engage with customers directly.

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