Filmaker Daniel Benmayor signs with The Sweet Shop

Benmayor's highly visceral, cinematic style has led to partnerships with top brands like Mastercard, Mini, Playstation, Fanta, Mercedes, Nissan, Renault, Mitsubishi, Vodafone and Samsung 

BestMediaInfo Bureau | Delhi | December 11, 2014

The Sweet Shop has announced the addition of director Daniel Benmayor to their roster of talent. A favourite of Fortune 500 companies the world over, Benmayor's highly visceral, cinematic style has led to partnerships with many of the world's top brands including Mastercard, Mini, Playstation, Fanta, Mercedes, Nissan, Renault, Mitsubishi, Vodafone and Samsung.

Known for being an open and creative collaborator, Benmayor takes great pride in his ability to deliver a wide variety of content unrestricted by style or genre. Whether it is a humorous chase sequence involving dogs, a high-octane paintball gun shoot-out, or a tensely structured heist, Daniel's biggest strength lies in his ability to mine the best possible material out of any script.

“Directors depend on scripts, and when scripts are good, our job is half done. The Sweet Shop's reputation attracts these high end concepts and I know they will support and allow me to keep up the creative aspect and deliver high quality films,” said Benmayor of his decision to sign with The Sweet Shop.

Paul Prince, The Sweet Shop's CEO/Founding Partner, commented, “Daniel is a great storyteller, bringing concepts to life with his technical skills and his commitment to craft. It's an honour to have him choose to be part of our team and I look forward to seeing his career continue to strengthen with our management.”

Born and raised in Barcelona, Benmayor was first introduced to filmmaking by his father who would create Super 8 family films with a small handheld camera. The camera fell into Benmayor's young hands when he captured a shot for his father who was driving at the time. The rest remains history.

“I've admired Daniel's work for a number of years and I'm thrilled that he has chosen The Sweet Shop as his new home,” said Claire Davidson, Managing Director / Executive Producer for The Sweet Shop Asia + Mena. “His creative strength and diversity are showcased in the breadth and body of his outstanding work.”

The Sweet Shop is a multi-disciplinary production company with a global reach. We have created an environment where our talent can turn their creative passions into fully realized, groundbreaking work in commercials, branded content, new media and film. A place where inspired minds can greet the ever-changing multi-media landscape with enthusiastic support and technological expertise. Our dedication to expert craft and innovative technique has led to collaborations with the top creative agencies in the world and partnerships with The Rumpus Room and Strange Weather Films.

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