CarDekho.com introduces 'Mr I Know'

The portal's new campaign, conceived by Linen Lintas, is a follow-up to its earlier 'suno nahi dekho' campaign, and features a new character 'Mr I Know'

BestMediaInfo Bureau| Mumbai | December 30, 2014

Click on the image to watch the TVC.

CarDekho.com has come out with a follow-up campaign titled 'Mr I Know' which has been conceived by Linen Lintas. This new campaign comes on the back of the stupendous success of its first-ever TV campaign aired during Diwali – a period when car buying and selling is at its peak.

The launch campaign, aligned to the thought 'suno nahi dekho', was based on the fact that people get advice about cars from all quarters, and yet they remain confused when they have to make a decision. “This new campaign takes that thought a step forward, in an interesting manner,” said Jaideep Mahajan, Executive Creative Director, Linen Lintas.

The TVC is centered on an interesting character – 'Mr I Know' – who boasts about knowing almost everything under the sun. His knowledge is razor sharp, but he has an annoying habit of cutting conversations mid-way. However, 'Mr I know' is blind when it comes to buying a car. Cardekho.com comes to his rescue with facts about cars so that he can make a rational decision.

Pranav Harihar, Group Creative Director, Linen Lintas, and writer of the campaign, elaborated, “You find characters like 'Mr I know' all around you. Subconsciously, we use the phrase 'I know' in our daily conversations too. In this film 'Mr I know' does just that – interrupting others and completing their sentences.”

LK Gupta

LK Gupta, CMO, CarDekho.com, explained, “After our first hardworking TV commercial that successfully took CarDekho to a wider audience, our task was to refresh communication with a continuing brand thought and value proposition. 'Mr I know' does just that – presenting the same proposition in an entertaining and memorable manner, with a sharp consumer insight.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Cardekho.com

Creative Agency: Linen Lintas, Delhi

ECD: Jaideep Mahajan

GCD: Pranav Harihar

Client Servicing: Sirish Gudibande, Shubhi Pandey

Production House: Film Farm, Mumbai

Info@BestMediaInfo.com

Info@BestMediaInfo.com