9XM launches 'House of Dance'

The dance music show will be launched at an exclusive gig/party with DJ Chetas at Club Royalty in Mumbai

BestMediaInfo Bureau | Mumbai | December 24, 2014

9XM in association with DJ Chetas has created a Bollywood dance music show called '9XM House of Dance'. The two-hour music block of Bollywood mash-ups/ remixes is being aired on the channel every Friday and Saturday, from 10 PM to 12 midnight.

'9XM House of Dance' was launched at an exclusive gig with DJ Chetas at Club Royalty in Mumbai. Speaking on this collaboration, DJ Chetas said, "'9XM House of Dance' is my exclusive remix playlist created for the fans of Bollywood music and the viewers of 9XM. This compilation consists of Bollywood chartbusters that can get any party grooving. This being my first collaboration, I am thrilled to be associated with the best Bollywood music destination in India."

Amar Tidke, Chief Programming Officer, 9X Media, said, "Bollywood music and Electronic Dance Music (EDM) are most popular music genres in the current times. In night clubs, majority of the people love Bollywood music and the youth in particular love EDM. Keeping this trend in mind, 9XM has collaborated with the best Bollywood DJ of India, to launch an exclusive music block of Bollywood dance music. Offering viewers the best party experience in the luxury of their homes, '9XM House of Dance' is a never-seen-before sound and visual experience. The special playlist created by DJ Chetas ensures that Friday and Saturday nights are no longer the same. A big shout-out to T-series and Sony Music for supporting us on this innovation."

'9XM House of Dance' is being promoted on print, on-ground and radio mediums. The channel has tied up with Red FM as the radio partner. The channel will also partner with over 100 lounges and clubs across Mumbai, Delhi, Gurgaon, Noida, Pune, Kolkata, Jaipur, Goa, Indore and Bhopal, where '9XM House of Dance' will be streamed live.

9XM will also promote the music block across digital and social media platforms. Bollywood music fans will get to know all about the on-ground promotions and various parties in their towns on www.houseofdance.in - a dedicated web destination created for '9XM House of Dance'.

9XM will also launch a unique application for Android users, keeping them updated on the '9XM House of Dance' parties in their respective cities. The app will also stream the show live on users' mobile devices.

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