Jay Mehta is Big FM Mumbai Station Head

He joined Big FM in August this year as Sales Head, Mumbai

BestMediaInfo Bureau | Mumbai | November 24, 2014

Jay Mehta

92.7 Big FM has announced the elevation of Jay Mehta as Station Head, Mumbai. He joined the radio station in August 2014, in the position of Sales Head – Mumbai, and has been an ace performer, steadily growing revenues for the station. He will report to Ashwin Padmanabhan, Business Head, Big FM.

As Station Head, Mehta's primary responsibility will be to manage the P&L of the station, ensuring profitability, as the station continues to deliver excellent value to listeners and advertisers alike.

Mehta carries with him over a decade of work experience, with companies like Uninor, Idea Cellular, Bharti Airtel and Reliance Communications. His key strengths include innovations, strategy formulation and execution, brand launches, brand associations, and sales and distribution. He has to his credit, being a key part of the launch team of two telecom giants in India – Uninor and Idea Cellular, and has been instrumental in seeding the brands during their initial periods.

Ashwin Padmanabhan

Padmanabhan said, “It is an absolute delight to meet and work with committed employees like Jay. His relationship skills and ability to deep dive and understand the clients' requirements and offer suitable solutions, is phenomenal. We couldn't have found anyone more apt for this role and I am confident he will lead the entire team to the next level.”

On his appointment, Mehta said, “I am privileged to be acknowledged so early in my association with Big FM, and thank the management for the same. My clear focus, going forward, is to make Big FM synonymous with radio, to increase revenue share and to build a strong cohesive team that delivers excellent clutter-breaking content to listeners and value to advertisers.”

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