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Foodpanda underlines its focus on customer delight and value

Conceptualised by Cheil India, Foodpanda.in launches its ad campaign around the theme 'If Foodpanda Likes it, You Will Love It'

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Foodpanda underlines its focus on customer delight and value

Foodpanda underlines its focus on customer delight and value

Conceptualised by Cheil India, Foodpanda.in launches its ad campaign around the theme 'If Foodpanda Likes it, You Will Love It'

BestMediaInfo Bureau | Delhi | November 17, 2014

Foodpanda Click on the image to watch the TVC.

Foodpanda.in, the online food ordering platform of India, has launched a new TV ad campaign. The two TVCs, created by Cheil India, highlight the core value proposition of Foodpanda, that of ensuring customer delight at every point in the food delivery process. The key message, 'If Foodpanda likes it, you will love it' spells out the fact that anything one orders through the portal has already been screened through stringent yardsticks of quality to ensure maximum satisfaction.

Both TVCs feature the lovable brand mascot, the Panda. The first film starts with the Panda appearing on the scene when a food delivery boy is just about to ring the bell. With a thermometer, he checks how hot the food really is. Only once he is satisfied with the temperature of the order does he let the food be delivered.

In the second TVC, the Panda appears on the scene in an Italian restaurant where a chef is preparing a Pizza. The Panda shows his dissatisfaction with the amount of toppings the chef has put on the Pizza and only when he thinks the add-ons are enough, does he give the chef his nod of approval.

Rohit Chadda, MD and Co- Founder, Foodpanda, said, “Over the last two years, Foodpanda has grown stupendously, covering more than 100 cities. With great coverage, tie ups with the top brands and streamlined operations to achieve a flawless consumer experience, Foodpanda is now ready to reach out to a larger audience with its key communications. Through the TVCs, we aim to capture the value additions that our services bring to the customer and our deep commitment to quality and satisfaction.”

Nima DT Namchu, Chief Creative Officer, Cheil India, said, “With the ad films created for Foodpanda, our endeavour was to convey the pleasure that Foodpanda's services bring into the lives of users. The adorable mascot and his happy dance which feature in both TVCs help achieve a light-hearted cheerfulness which one easily associates with wholesome, hot food delivered to one's doorstep.”

The TVCs:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Creative Agency: Cheil India

Chief Creative Director: Nima DT Namchu

Senior Creative Director: Navajyoti Pegu

Creative Director: Prashant Sharma

Director: Bauddhyan Mukherji

Head Marketing, Foodpanda: Mohit Ahuja

Marketing Manager, Foodpanda: Gaurav Sharma, Nikhil Marwa

MD and Co-Founder, Foodpanda: Rohit Chadda, Vijayendra Singh

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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