AntFarm acquires Meals on Wheels

The acquisition of Meals on Wheels is the first step, as part of a multi-layered approach, by AntFarm to transform the local delivery business in India

BestMediaInfo Bureau | Delhi | November 14, 2014

AntFarm.in, a digital media and internet company, has now set its sights on disrupting the food delivery market with its acquisition of Meals on Wheels, the pioneers of food delivery services in India.

The acquisition of Meals on Wheels is the first step, as part of a multi-layered approach, by AntFarm to transform the local delivery business in India, starting with food delivery, a fast growing business category in metropolitan India, and adding various other business categories like essential electronics, gifts and flowers.

As part of its initial thrust to revamp Meals on Wheels, AntFarm has launched a redesigned website for it – www.mealsonwheels.in – which is now live and features a superior UI/UX. The new Meals on Wheels also facilitates saving of favourite restaurants and dishes, viewing past orders and getting relevant recommendations.

Meals on Wheels currently provides delivery from the most popular restaurants in South Mumbai, with a serviceable area from Cuffe Parade to Worli. As the first phase of the planned national expansion campaign, AntFarm will scale logistics to initially have coverage throughout Mumbai, and then expand to Delhi NCR, Bengaluru, Chennai, Pune, Hyderabad and Kolkata.

Rishi Khiani

Rishi Khiani, MD & CEO, AntFarm, said, “Essential services like delivery are increasingly becoming important for the time-strapped consumer in metropolitan India. This acquisition is the first step for AntFarm to disrupt the local delivery service business through smart technology. Meals on Wheels already has successful partnerships, a robust active user base and a critical mass of orders-per-day. I believe we have the wherewithal, combined with the domain expertise of Meals on Wheels, to transform this industry.”

AntFarm has roped in Sandeep Das, formerly the COO and Head of Business at Burrp and AskMe, to oversee and manage business operations of Meals on Wheels in the capacity of CEO.

“The acquisition of Meals on Wheels brings forward exciting synergies for AntFarm to disrupt a burgeoning market segment. With my experience of local/classified, food & lifestyle digital businesses, I am looking forward to leading an aggressive expansion and launching digital innovations in this space, to gain leadership position nationally,” Das added.

Meals on Wheels' Founder, Sunil Saraf, will take on a senior management role in the growth and expansion of the business. “We are thrilled with this opportunity to be a part of AntFarm. AntFarm has a proven track-record in adding the much needed technology layer for businesses to be relevant and scalable. We believe that we have a compelling value proposition for customers, which, coupled with AntFarm's expertise in cutting-edge technology, can be leveraged to provide a world-class delivery service,” Saraf stated.

Info@BestMediaInfo.com

Info@BestMediaInfo.com