The Epic Channel entrusts Helios Media with revenue mandate

The mythology-based Hindi entertainment channel is scheduled to launch by the yearend

BestMediaInfo Bureau | Mumbai | October 10, 2014

The Epic Channel, India's first genre-specific Hindi entertainment channel, has assigned its revenue monetisation duties to Helios Media. With a clear focus to create unique and original content within the Indian history, folklore and mythology genre, in a very contemporary storytelling format, The Epic Channel is the first 'segmented' channel in Indian television, slated to launch by the end of this year.

Mahesh Samat, Founder and Managing Director, Epic Television Networks, said, “The Epic Channel is on the anvil of revolutionising the way television is being consumed in our country. The 'segmented' content will allow viewers to choose and consume genre-specific content of their liking. This, therefore, becomes an ideal destination for brands to reach out to the appropriate TG. Helios Media has the understanding of the space and the skill to position brands in the right environment. I am certain that this partnership will add value to an unconventional brand like ours that is creating a new category altogether."

The Epic Channel will have action, drama, comedy and thrills, set against the backdrop of Indian history and mythology. The programming line-up will be a mix of fiction and narrative non-fiction shows, short form content, as well as period films. With an original style of storytelling with high production quality, The Epic Channel will have a look and feel that is distinct and appealing to both men and women. Shot in HD, the shows will capture the historical settings in all their glory.

Divya Radhakrishnan

Divya Radhakrishnan, MD of Helios Media, said, “At Helios Media, it's ingrained in our DNA to look beyond obvious and see more. We always swim against the tide, and have created success stories of the channels we have been assigned to. It's our honour to partner with this new leap in broadcast history that will be written by The Epic Channel.”

Bala Iyengar

Bala Iyengar, COO, Helios Media, added, “Our expertise lies in brand positioning, and our team orientation has been to create solutions for both brands and the channel. We are very excited to be a part of establishing a brand new genre for Indian television.”

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