Discovery Kids' viewership surges with 'Kisna'

The show's wit and valour has captured the imagination of kids from across India, and increased the channel's viewership by 66%

BestMediaInfo Bureau | Delhi | October 31, 2014

Discovery Kids' biggest launch of the year 'Kisna' is a hit amongst Indian kids, increasing the channel's viewership by 66%. Produced by internationally-acclaimed filmmaker Ketan Mehta, the show's wit and valour has captured the imagination of kids from across India, including UP, Delhi and Bangalore (source: TAM, CS-4-14, All India, Week 39-42 2014, 1400- 1600 hours).

Rahul Johri

Rahul Johri, Executive Vice-president and General Manager – South Asia & South East Asia, Discovery Networks Asia-Pacific, said, “We are delighted with the response of Discovery Kids' biggest series of 2014 – 'Kisna'. The successful premiere demonstrates the distinct appeal of Discovery Kids and its new franchise.”

'Kisna' is the story of an adventurous and amusing young boy from Anandnagri and his adversary, the wicked Raja Durjan of Andhernagri. During the series, Kisna clashes with Raja Durjan and each time squashes his evil plans of spreading fear in his hometown. The strongest fail to match Kisna's superpowers and his group of friends, as they resolve every problem with courage and ingenuity.

The show airs every afternoon at 2 PM and is produced by Cosmos Entertainment PTE and Maya Digital Studios.

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