Advertisment

Culture Machine brings What's Trending to India

Through this alliance, Culture Machine will launch the India channel/network for What's Trending, and create exclusive programming under the brand for the region

author-image
BestMediaInfo Bureau
New Update
Culture Machine paves way for its digital journey

Culture Machine brings What's Trending to India

Through this alliance, Culture Machine will launch the India channel/network for What's Trending, and create exclusive programming under the brand for the region

BestMediaInfo Bureau | Delhi | October 16, 2014

culture-machineIn a first-of-its-kind content alliance, Culture Machine, the next-generation, digital video entertainment company, has announced a strategic tie-up with award-winning US-based network What's Trending. Culture Machine will launch the India channel/network for What's Trending, and create exclusive programming under the brand for the region. This strategic alliance will not only strengthen Culture Machine's leadership in the space, but also provide digital consumers with a wide array of international quality content.

Through this alliance, Culture Machine will work closely with What's Trending to create content, featuring talents and brands across the Indian sub-continent, and syndicate What's Trending India and international content in the region. Culture Machine will use its network strength of over 500 YouTube creators, brands, state-of-the-art production facilities and proprietary technology capabilities to grow the What's Trending brand in the country. The partnership marks the first time an original digital property is formatted locally by an international digital network.

“Culture Machine and What's Trending both work with the core objective of creating entertaining, trending and shareable digital video content that reaches out to audiences at scale through powerful, creative and path-breaking digital programming. This alliance is a perfect match. We are delighted to partner with What's Trending and spearhead the first international digital format partnership in the space,” said Sameer Pitalwalla, CEO, Culture Machine.

Venkat Prasad, COO, Culture Machine, added, “Culture Machine has a unique, unmatched understanding of India's digital market, and through our proprietary technology we not only understand what the audience sitting online wants, but have the capability deliver it and at scale, consistently. We are confident of our capabilities of providing the best platform to What's Trending in India and make the brand grow in the region”.

“We are incredibly proud to partner with Culture Machine, a company that shares our vision of creating television quality entertainment for the digital generation,” said Damon Berger, CEO of What's Trending. “With Culture Machine, the format of What's Trending will inform and delight audiences all over India and Southeast Asia,” he added.

What's Trending is an award-winning US-based media company bringing audiences the hottest trending videos and internet culture every day, starring the biggest traditional and digital stars anywhere. With over 50,000,000 views on YouTube, What's Trending works with the biggest brands in the world to entertain audiences via any and every screen. From Primetime Emmy and Webby Award nominations, to IAWTV Award and Streamy Award wins, What's Trending has been leading path-breaking work in the field of digital video content creation.

Culture Machine, founded by Pitalwalla and Prasad, is a YouTube-certified, multi-channel network that uses technology, state-of-the-art production facilities, a fully YouTube-certified audience development, programming, analytics, marketing and PR team, to help digital video creators, brands and media companies reach out to their audiences at scale, through powerful, creative and path-breaking digital content.

Culture Machine and its creator network is the name behind viral hits such as 'Every Delhi Girl in the World', 'India's Facebook Timeline', 'She called my Bhaiyya' and other spoofs/parodies. Culture Machine's network includes India's top YouTube stars such as, Being Indian, Gaurav Dagaonkar, Hanu Dixit, Shruti Anand, Elton Fernandz and Bollywood Gandu, as well as India's top media brands, including Fox Star Studios, Germany's CMajor, Norway's Earth Three Media, the American stand-up comedy network, Comedy Time, The Times of India and Bombay Times.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment