Advertisment

Radio One creates its own song to kick off the festival season

The #CelebrateEverything song has been created by the radio network's in-house band

author-image
BestMediaInfo Bureau
New Update
Radio One creates its own song to kick off the festival season

Radio One creates its own song to kick off the festival season

The #CelebrateEverything song has been created by the radio network's in-house band

BestMediaInfo Bureau | Delhi | September 29, 2014

Radio-One-song Click on the image to watch the Video.

Radio One has kicked of its festival programming initiative with an original song for the season called #CelebrateEverything. The multilingual song, in English, Hindi and Tamil versions, started playing on all seven stations of Radio One from Wednesday, September 24, 2014.

The full blown programming initiative will follow from mid October till January 2015 and will also see the largest gathering of over 20 celebrities who not only personify 'global Indians' but Indians who love to indulge in a continuous festive spirit.

The song created, by the in-house Radio One band, came about from the insight that the 'global Indian' in India enjoys celebrating everything, be it Durga Puja, Navratri, Dussehra, Eid, Diwali, Christmas or New Year. In a sense he/she is 'festival neutral but loves the idea of a continuous celebration'. This educated and higher net worth Indian is willing to spend a considerable amount of time and money to enhance the festive spirit in his/her life in this season in the year.

Anil-Machado“We have seven metro stations across India with people who maybe culturally different but who represent the #CelebrateEverything together philosophy and it was really heartening to see everyone come together to create this celebratory song,” said Anil Machado, Chief Programming Officer, Radio One.

'Radio One has also launched a 'Celebrate Everything' Facebook page (www.facebook.com/RadioOneCelebrateEverything) where listeners have been sharing their 'festival moment' pictures and participating in contests. The page has crossed 25,000 likes with an engagement of over 7 per cent in just a few weeks. This is testament to the fact that our well profiled listeners are different and highly involved with our product on air,” said Shyju Varkey, Chief Marketing officer, Radio One.

Vineet Singh Hukmani Vineet Singh Hukmani

“The strategic path of differentiation is allowing us to do things differently both with listeners and advertisers. This has allowed us to develop our own robust revenue model as a result and we will enhance this at a larger more impactful scale as phase 3 of FM radio approaches. We are more enthused than ever to monetize 'socialized audiences' profitably with a fabulous combination of premium radio connect and entertaining digital engagement to meet our objectives as a company,” said Vineet Singh Hukmani, MD & CEO, Radio One

The Video:

https://img-cdn.thepublive.com/filters:format(webp)/

Info@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment