2 Black & 27 Blue Elephants winners at Kyoorius Design Awards 2014

Ogilvy India & Bombay Duck Designs went home with one Black Elephant each.

Sarmistha Neogy | Goa | September 15, 2014

What a spectacular night it was, an award function which began with drinks, music and a dance floor. The criterion for attending the award ceremony was that you gotta dance! The proud Elephant Winners had to sashay down the stage to collect their awards and it was created in line with the '70's theme party'.

The Kyoorius Student Awards and Design Awards were held on the final day, Saturday, September 13, of Kyoorius Designyatra held Goa. The event saw over 1,000 creative professionals, students and clients from across India in attendance, which included the conference delegates as well as speakers along with awards nominees.

Priti Nair

Priti Nair, Co-founder, Curry Nation, who was one of the jury members for the Kyoorius Student Awards 2014, said, “I think Designyatra is genuinely a strict and fair showcase of design work. And I am truly happy that we have a special award for Design.”

Kyoorius, in association with D&AD, gave away 27 Blue Elephants and 2 Black Elephants at the Kyoorius Design Awards 2014. A total of 680 entries were submitted across nine categories comprising Design for Space, Design for Good, Design for Packaging, Design for Editorial, Design Craft, Writing for Design, Design for Books, Branding & Identity and Design for Communication.

Ogilvy & Mather went home with one Black Elephant for their campaign 'Cleft to Smile' for client 'Operation Smile India' in the category of Logos. The second Black Elephant went to Bombay Duck Designs for the campaign 'BLUED Book' in the category of Complete Books.

Kunj Shah, Senior Creative Director, Ogilvy & Mather, said, “I am super excited and very happy. 'Cleft to Smile' has been winning many awards, but this, coming from D&D, means a lot.” Commenting on the scope and limitations of design, she said, “My take-away from Designyatra is that for design the possibilities are endless, you think it and it is possible. People need to abreast of what's going on and you set your own limitations by your own approach to it. Secondly, I feel technology comes at a price, so sometimes monetary constraints do come in the way as limitations.”

Manish Bhatt

Manish Bhatt, Founder, Director, Scarecrow Communications, said, “The reason for my visit to Designyatra this year is more because of my daughter. She is in her 11^th Standard and has 'Art Elective' as a subject. So, through this platform, she can get exposed to the works of world class designers. So I came here more for my personal cause than representing Scarecrow.”

He further said, “Design has evolved a lot in the last few years and endeavours on such a massive scale like this is helping it to grow more. However, I feel, it is still not an industry as it mostly comprises individuals rather than organisations. As a result, there is some erratic remuneration, and also, there is a need for some unity in this industry.”

Alok Nanda & Company, Umbrella Design, Redlion, Curry Nation, Chlorophyll Brand and Communications Consultancy, Kulture Shop, Bombay Duck Designs, Locopopo, Trapeze, Lotus as well as agencies such as Ogilvy & Mather, Publicis India and Grey Worldwide were among the In-book winners at the 2014 Kyoorius Design Awards.

Creativeland Asia got 3 Blue Elephants, one for their campaign 'Packaging Revolution' for Parle Agro in the category Design for Packages. The other two was for their campaign 'Sitdown-o-pedia' in the following two categories - Writing for Design and Design for Communication.

Ogilvy & Mather bagged two Blue Elephants for their campaign 'Cleft to Smile' in Design for Good and Branding & Identity categories. In the category Design Craft, Grey Worldwide got two Blue Elephants for their client Procter & Gamble for the campaign 'Lasts for Ages'. Kunal Anand and Out of the Box got two Blue Elephants each.

Disha Patel, Senior Designer, Redlion, said, “It feels really good to have won an award and I have always stuck to one policy right from the start, that no one should work for an award, but you should work for the client, because that is the real award. For me, that was the strategy because if your work is loved, then you will obviously get an award.”

Alok Nanda & Company, Lotus, Trapeze, NH1 Design, TBWA India, Umbrella Design, Famous Innovations, Bombay Duck Designs and Publicis Communication were some of the winning agencies who went home with One Blue Elephant each.

Neha Tulsian, Founder, NH1 Designs, said, “It is my ninth year at Designyatra and it is as awesome as the previous ones. I am very satisfied with the work and that is the reason I guess we have bagged a Blue Elephant. I feel more than the conferences, it is the energy and the vibrancy which is special about this event. Once a year, we get to meet our friends, colleagues and network, so it is always great.”

Rajesh Kejriwal

Rajesh Kejriwal, Founder CEO of Kyoorius, said “The Kyoorius Design Awards brings the best of Indian Design into focus, and is a reminder of the level of craft, skill and design acumen that exists in this country. Looking back on last year's winners who've gone on to achieve even more recognition and exposure following their success at the Kyoorius Design Awards, we can proudly say Kyoorius Awards is on its way to set the benchmark for creativity in India.”

Commenting on the theme party format of the awards show, Bhatt said, “I congratulate Rajesh for his efforts. However, the only thing which has disappointed me a little is the way the awards were presented. When we win an award in front of 2,000-3,000 people, they recognise us and associate us more with our work. But having it in this way, the audience didn't get to know the winners. Awards have a coveted and a pristine stature, and experiments can be done, keeping intact the format of the award show.”

Click here to view Blue Elephant Winners List

Click here to view Black Elephant Winners List

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