Infectious wins Elkoha LED Lighting creative mandate

Elkoha LED Lighting brand is owned by Tamura Elcomponics Technologies, an Indo-Japanese joint venture between Elcomponics India and Tamura Group, Japan

BestMediaInfo Bureau | Mumbai | August 7, 2014

Infectious has been signed on as the communications partner for Tamura Elcomponics Technologies, an Indo-Japanese joint venture between Elcomponics India and Tamura Group, Japan. Infectious will handle the LED Lighting brand of the company, Elkoha.

Elcomponics Group is a leading component manufacturer for the appliances, electronics and power backup industry. Technology partner Koha (a subsidiary of Tamura Japan) develops optoelectronic products incorporating LEDs.

The group believes in using technology innovatively and responsibly to create a humane luminescent ecosystem for a better and brighter tomorrow.

Ramanuj Shastry

Ramanuj Shastry, Co-founder & Director, Infectious, said, “LED is on its way to becoming the lighting of the future. We are delighted to partner with Elkoha to usher in a new era of energy-efficient lighting. It's our dream to make Elkoha a major force in the Indian lighting ecosystem and we shall spare no effort to do so.”

Nisha Singhania

Nisha Singhania, Co-founder & Director, Infectious, added, “The LED category is at a very nascent stage in India with extremely low awareness and penetration. Elkoha is bringing in best in quality and international standard LED lights to India. We look forward to partnering them in making India energy efficient.”

“We want Elkoha to become a preferred name in the LED lighting space and needed people with who could look at this category as a clean slate. We feel Infectious led by Ramanuj and Nisha will be able to give articulation to our business vision,” said Shivendra Dwivedi, Director, Tamura Elcomponics.

Infectious is a media agnostic ideas company and believes in creating work that solves brand and business problems. Some of their clients are HCL, DNA, Camlin, Pied Piper and Braces & Smiles.

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