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IAA Young Turks Forum discusses cinema’s influence on marketing

An 800+ audience witnesses the discussion by senior filmmakers Mahesh Bhatt and Stuart Sender

BestMediaInfo Bureau | Mumbai | August 11, 2014

IAA-Young-Turks

The International Convention Hall at the iconic Bombay Stock Exchange towers played host to the second edition of the IAA Young Turks Forum on Tuesday, August 6. Well-known filmmakers Mahesh Bhatt and Stuart Sender participated in a discussion that was moderated by Hungama Digital Media MD and CEO, Neeraj Roy. The topic of the discussion was ‘How cinema influences culture and marketing’.

“The question is how we can put some star power and thinking in terms of how we market media, culture and ideas to work for some other issues and causes that will make people think and make an impact in meaningful ways," said Sender.

Mahesh Bhatt was matter of fact when he said, "Having believed that movies do not influence human nature and bring any change, I discovered that some movies that came from my heart did have a significant impact on the lives of people; therefore, it had an impact on culture."

Srinivasan K Swamy Srinivasan K Swamy

Welcoming the gathering and speakers, Srinivasan K Swamy, President, IAA India Chapter & VP - Development, Asia/Pacific Region, IAA, said, “Young Turks Forum initiative attempts to bring global captains face-to-face with the youth so that they can get first-hand knowledge on issues that concern us all.”

Monica Tata Monica Tata

“Given our strong connect with the youth, HBO is delighted to be associated with the Young Turks Forum, an excellent thought exchange platform for future leaders,” said Monica Tata, Managing Director HBO South Asia, Presenting Partner of the IAA Young Turks Forum.

“The response to this edition of the IAA Young Turks Forum was phenomenal with an audience of over 800 people. We promise to come back with an equally enriching Young Turks Forum event in two months,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum series.

The evening ended with well-known singer and musician Joi Barua regaling the audience with his foot-tapping songs.

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