MSLGROUP wins a clutch of accounts

Appointed communications advisor for MCX, PNB Metlife Insurance and Steelcase

BestMediaInfo Bureau | Mumbai | July 2, 2014

MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, has announced a series of recent new business wins for April and May 2014. MCX, PNB Metlife Insurance, and Steelcase have all chosen MSLGROUP as their partner for strategic advisory and creative unbound communications and engagement solutions.

Programmes include brand building, reputation management, financial communications, corporate social responsibility (CSR), and crisis and issues management.

Jaideep Shergill

Jaideep Shergill, CEO India, MSLGROUP, said, “With a rapidly evolving media landscape and emergence of new media tools, especially in India, clients require consultancy firms to add value to brands through selecting ways of engagement which are not only 'now' but also 'next'. This makes agencies like MSLGROUP more relevant than ever, and these wins clearly show that more and more clients trust us to help them stay ahead of this ever-changing landscape to provide real impact on their business.”

MCX is India's first and largest commodity exchange in India.

PNB MetLife brings together the financial strength of one of the world's leading life insurance providers, MetLife, Inc., and the credibility and reliability of Punjab National Bank.

Steelcase is a global leader in the office furniture industry. MSLGROUP is working closely with Steelcase to provide creative solutions with an integrated communications approach.

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