Ogilvy Mumbai wins Silver Lion in inaugural Lions Health

Its Cleft Awareness campaign :{to:) clefttosmile for Operation Smile India was the lone winner from India in the Health and Wellness category

BestMediaInfo Bureau | Delhi | June 16, 2014

Lions Health, the new global annual awards for creative excellence in healthcare communication, saw an inspirational two days of content that came to a close by the hotly anticipated awards show. From over 1,400 entries, the jury announced the results of their deliberations giving a total of 55 awards.

Dentsu Nagoya, Japan took home the first ever Health & Wellness Grand Prix for their entry 'Mother Book' for Kishokai Medical Corporation. The Pharma jury decided not to award a Grand Prix in their category. Overall, 8 gold, 19 silver and 26 bronze Health Lions were given. Brazil took home the most trophies, closely followed by the UK and then Australia.

From India, Ogilvy & Mather Mumbai was the only agency to win a Lion in the Health and Wellness category. The agency won a Silver Lion for its Cleft Awareness campaign :{to:) clefttosmile for Operation Smile India.

Two special awards were also given: the Lions Health Network of the Year which went to Leo Burnett; and the Lions Health Agency of the Year awarded to Langland Windsor.

“For the first ever Lions Health, we wanted to set the bar high for creativity in the global healthcare community. It was inspiring to see so many unique perspectives and fresh ideas in the body of work, which ranged from doing good for the world on a large scale to smaller changes that impact an individual's life. We were looking for innovative, life-changing work that deeply connects with people around a powerful human insight, and after much deliberation, the jury agreed that the winning campaigns were the ones that accomplished that. And the winners have a lot to be proud of,” said Kathy Delaney, Pharma Jury President and Global Chief Creative Officer, Saatchi & Saatchi Wellness.

“It's fair to say that the work being made in healthcare communications has come a long way in the last four years and is now being recognised as being worthy of major international industry shows,” she added.

“Lions Health has listened to the industry and understood what we wanted and provided a platform for us to sit alongside the best consumer work in the world. This first year is not only an important year to build the foundation for which the jury can understand the diverse culture for this festival to live up to, but is also setting a very high benchmark as we need to be challenged, compelling and innovative,” said Health & Wellness Jury President Jeremy Perrott, Global Creative Director, McCann Health.

Also awarded was the United Nations Foundation Grand Prix for Good which honours the most outstanding entry for a not-for-profit client. The dedicated jury which included Kathy Calvin, President and CEO of the United Nations Foundation, gave the accolade to Leo Burnett Colombia for 'Cancertweets' created for the League Against Cancer.

“The Lions Health - United Nations Foundation Grand Prix for Good was created to inspire the best in creative health communications for social good. The inaugural honour goes to a campaign that used the power of social media in new and unexpected ways to teach people to recognise potential symptoms of cancer and seek treatment while the disease is treatable. Cancer Tweets prompted online engagements that sparked offline conversations and action among consumers to take ownership of their own health and wellbeing. As the media and creative landscapes continue to evolve, we are all challenged to find fresh approaches to shape conversations that change lives for the better,” said Kathy Calvin.

Commenting on the last two days, Louise Benson, Festival Director of Lions Health, said, “Lions Health is the first of its kind. Not only has it given the healthcare communications industry an event to call their own, it has offered insights and learning through a line-up of outstanding global speakers along with an invaluable two days of networking and discussion. Alongside this, the awards have provided a true benchmark for the industry, helping to establish creativity's place within it. Congratulations to all of the inaugural winners.”

All of the winners, along with their credits will be available to view on www.lions-health.com from tomorrow. Visitors to the website will also find photos and videos from across the Festival.

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