Navin Khemka joins Maxus as Managing Partner, North & East

Khemka's last appointment was with ZenithOptimedia, which he recently left as Managing Partner

BestMediaInfo Bureau | Delhi | June 9, 2014

Navin Khemka

Maxus has appointed Navin Khemka as Managing Partner. Khemka will be heading the North and East regions for Maxus, and will also be responsible for new business development across the country. He will report to Kartik Sharma, Managing Director, Maxus South Asia.

With over 17 years of experience in the advertising and media industry, Khemka's last appointment was with ZenithOptimedia, which he recently left as Managing Partner. With a tenure spanning the last eight years, he was initially the Trading lead for key accounts such as Nestle and HP. He subsequently took over the business leadership of the HP account, delivering some award winning campaigns such as the HP Serena Williams campaign at Lakme Fashion Week. Thereafter, he took on the additional role of New Business Director for India. He was instrumental in bringing in new clients such as Honda, Toshiba, Uninor, McVities, Karbonn Mobiles, Godfrey Philips, Best Rice, Greenlam Laminates, Olx.in, Jabong.com, Yatra.com at ZenithOptimedia.

Kartik Sharma

Kartik Sharma said, “Navin comes with a varied skill set and extensive experience across various product categories. He is an ideal leader to spearhead the Maxus team, and uphold our PACE value system across the organistaion. At Maxus we endeavour to push the boundaries to delivering excellence for our clients, to achieve our 10/10 mandate.

On his new assignment, Khemka, said, “I am delighted to be a part of India's most dynamic agency, Maxus. Brand needs are changing and Maxus is geared to providing a holistic solution to its clients. I look forward to work closely with the team and help provide seamless, media neutral solutions to our clients. Driving growth for Maxus in existing and new geographies also makes my role challenging. I am looking forward to exciting days ahead.”

A graduate of St. Xavier's College, Kolkata, and MICA, Khemka started his career with Mudra where he worked for five years. Prior to Zenith Optimedia, he worked at Cheil Communications, Mindshare and Carat. He is also a qualified Intermediate Chartered Accountant. His career history is balanced in media strategy, planning & buying.

Khemka has worked extensively across various categories and brands. His forte is large volume contracts, especially in sports. He also specialises in building customised innovations and solutions for brands.

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