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Genesis B-M appoints Practice Chairs for Health & Wellness, Brand & Consumer

Krishna Vilasini Bharadwaj named India Practice Chair (IPC) for Health and Wellness, while Charu Benegal is IPC for Brand and Consumer Practice

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Genesis B-M appoints Practice Chairs for Health & Wellness, Brand & Consumer

Genesis B-M appoints Practice Chairs for Health & Wellness, Brand & Consumer

Krishna Vilasini Bharadwaj named India Practice Chair (IPC) for Health and Wellness, while Charu Benegal is IPC for Brand and Consumer Practice

BestMediaInfo Bureau | Delhi | May 21, 2014

Krishna Vilasini Bharadwaj Krishna Vilasini Bharadwaj

Genesis Burson-Marsteller has announced the appointment of Krishna Vilasini Bharadwaj, in a new leadership role, as India Practice Chair (IPC), Health and Wellness Practice and Charu Benegal, who has come on board as India Practice Chair (IPC), Brand and Consumer Practice.

A seasoned communications professional and previously Co-Chair (West and South) of the Brand and Consumer Practice, Bharadwaj's appointment further strengthens the firm's position in the Health and Wellness sector post the recent announcement of an exclusive partnership with Medulla Communications.

Bharadwaj has extensive experience in PR and journalism and has worked across clients in FMCG, healthcare, technology and fashion verticals. She has managed healthcare assignments, both at Genesis B-M and in her previous agency role in Singapore, across categories like infant nutrition, adult food nutrition, diabetes and medical devices. As a journalist, she has also worked with Bio Spectrum Asia, Dataquest and ciol.com.

Bharadwaj said, “With more players, increased competition and closely followed regulatory framework, differentiated communications will be a key to win in the healthcare marketplace. Our strategic partnership with Medulla Communications will enable us to partner with industry leaders and help them navigate the complex health and wellness communications landscape with our comprehensive offerings in this space.”

Charu Benegal Charu Benegal

Charu Benegal, IPC, Brand and Consumer, has more than 20 years of domestic and global experience in PR, marketing and events. Her last assignment was in New York where she worked at Star TV, a News Corp owned Indian television channel. Her assignment concentrated on business development and customized advertising solutions for mainstream clients. Prior to that, she headed a PR agency's Mumbai operations. She has had a long stint in the entertainment business with Sony Entertainment Television.

She joined them in the start-up stage when the cable and satellite business was still very nascent in India. Thereafter, she was based in America to oversee the expansion of the TV channel and to launch Sony's Indian film distribution business in North America. She will be supported by Rohit Moudgill, who will continue to be Co-Chair of the Brand and Consumer Practice, based in Gurgaon.

Benegal said, “While I have tremendously enjoyed my stint in New York, I am happy to be back in India and quite enthusiastic to be a part of such an inspirational leadership team at Genesis B-M. I am confident of supporting the organizational growth by providing strategic client direction and building and growing the Brand and Consumer Practice nationally. ”

Nikhil Dey, President, Public Relations, Genesis Burson-Marsteller, said, “Both Krishna and Charu are seasoned professionals who are poised to grow the Health & Wellness and Brand & Consumer Practice to the next level. Our clients expect us to provide them with strategic counsel along with creative and integrated campaigns.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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